Rob Wilson

So we've got quite a unique bottle and we've gone down the kind of decanter presentation and actually put an image in the bottle. When we first did it, it was quite a unique concept of having an image kind of floating within the liquid behind the glass.

So we've got quite a unique bottle and we've gone down the kind of decanter presentation and actually put an image in the bottle. When we first did it, it was quite a unique concept of having an image kind of floating within the liquid behind the glass.

We love that image of looking into the bottle. You'll see as well, within our bottle, we talk about the synergy of looking back and looking forward, so every single...

We love that image of looking into the bottle. You'll see as well, within our bottle, we talk about the synergy of looking back and looking forward, so every single...

Our gin is about honouring veterans, kind of past and present, and we're kind of disconnecting away from the loss and the sacrifice that took place in the First World War. About a million British Empire soldiers died in the First World War, and about half have no known grave. And we've got 2,500 tacks, that's matched to the resource that we can put into it.

Our gin is about honouring veterans, kind of past and present, and we're kind of disconnecting away from the loss and the sacrifice that took place in the First World War. About a million British Empire soldiers died in the First World War, and about half have no known grave. And we've got 2,500 tacks, that's matched to the resource that we can put into it.

2,500 tags of real people, real dads, real uncles, real sweethearts, real people that paid the supreme sacrifice. And I think it's really important for the very first time, open your bottle and make a toast to the person named on the dog tag. And then momentarily, that person's back in the room.

2,500 tags of real people, real dads, real uncles, real sweethearts, real people that paid the supreme sacrifice. And I think it's really important for the very first time, open your bottle and make a toast to the person named on the dog tag. And then momentarily, that person's back in the room.

Proceeds of this gin that you buy today will go and support modern-day veterans who are commonly left behind, commonly face struggle and hardship, which doesn't sit well with me at all. So we want to make a practical difference to the lives of... of those that are experiencing difficulties.

Proceeds of this gin that you buy today will go and support modern-day veterans who are commonly left behind, commonly face struggle and hardship, which doesn't sit well with me at all. So we want to make a practical difference to the lives of... of those that are experiencing difficulties.

So many, so many struck a chord with me. You know, as a Scots Guardsman, obviously, I instantly identify with your own, you know, and anyone who's been in the household division. However... You know, stories that stand out for me, 68-year-old Lieutenant Henry Webber, who was the oldest person to die on the Somme.

So many, so many struck a chord with me. You know, as a Scots Guardsman, obviously, I instantly identify with your own, you know, and anyone who's been in the household division. However... You know, stories that stand out for me, 68-year-old Lieutenant Henry Webber, who was the oldest person to die on the Somme.

He was a teacher at Tombridge School, but just didn't want to miss out on playing his part. A 15-year-old who lied about his age in order to join his friends at the front and send money back to his mother, who was really, really struggling. Three brothers of the Australian Infantry who died on the same day in Passchendaele in 1917.

He was a teacher at Tombridge School, but just didn't want to miss out on playing his part. A 15-year-old who lied about his age in order to join his friends at the front and send money back to his mother, who was really, really struggling. Three brothers of the Australian Infantry who died on the same day in Passchendaele in 1917.

A unique dog tag in a sense that it's one of the few bottles that will have more than one dog tag on it. We've got a father and son, a Lieutenant Colonel Morehouse, a Captain Morehouse, again died on the same day within kind of sight of each other. So really, really kind of poignant and incredible stories from people that just gave their all. Battle of the Somme, 1st of July 1916.

A unique dog tag in a sense that it's one of the few bottles that will have more than one dog tag on it. We've got a father and son, a Lieutenant Colonel Morehouse, a Captain Morehouse, again died on the same day within kind of sight of each other. So really, really kind of poignant and incredible stories from people that just gave their all. Battle of the Somme, 1st of July 1916.

60,000 casualties on the first day, 20,000 dead.

60,000 casualties on the first day, 20,000 dead.

Absolutely. And, you know, generations of men kind of wiped out, really. And we want to keep these names kind of alive. We're really good at remembrance in this country for about a week. And then we switch it off again through the gin. We want to keep this spirit alive throughout the year because...

Absolutely. And, you know, generations of men kind of wiped out, really. And we want to keep these names kind of alive. We're really good at remembrance in this country for about a week. And then we switch it off again through the gin. We want to keep this spirit alive throughout the year because...