Robbie Starbuck

The fact that everybody has some sort of connection to McDonald's means that when you see them do something, it feels like there's some extra power behind it.

The fact that everybody has some sort of connection to McDonald's means that when you see them do something, it feels like there's some extra power behind it.

McDonald's is a huge win because obviously when you look out at the marketplace in the world, there's certain brands that are just so noticeable. Everybody knows what it is and they have a feeling associated to it. You've got these other corporations out there that are trying to decide what they're going to do next.

McDonald's is a huge win because obviously when you look out at the marketplace in the world, there's certain brands that are just so noticeable. Everybody knows what it is and they have a feeling associated to it. You've got these other corporations out there that are trying to decide what they're going to do next.

And the more we get these cultural icon brands to change, the more likely it is that other companies change.

And the more we get these cultural icon brands to change, the more likely it is that other companies change.

This election and before it was really the beginning of an awakening among the silent majority that being a silent majority is actually kind of a stupid thing to do. You need to be a majority that speaks up or else you cede ground to this tiny minority of people who are frankly just really crazy Marxists.

This election and before it was really the beginning of an awakening among the silent majority that being a silent majority is actually kind of a stupid thing to do. You need to be a majority that speaks up or else you cede ground to this tiny minority of people who are frankly just really crazy Marxists.

I think what you're going to see is companies go into multiple boxes. One will be a total elimination of DEI and the other box will be an attempt to try to save it by renaming it and things along those lines. But we're going to sniff that out and we are going to make things very difficult for companies to do that.

I think what you're going to see is companies go into multiple boxes. One will be a total elimination of DEI and the other box will be an attempt to try to save it by renaming it and things along those lines. But we're going to sniff that out and we are going to make things very difficult for companies to do that.

normal everyday people, they're very acutely aware of their buying power and how they can vote with their dollar now. And so we've made that point very clear to these companies at this point where many companies just fear being next and they don't want to be next. So I think we're going to continue to see a cascade of these policies being removed from major companies.

normal everyday people, they're very acutely aware of their buying power and how they can vote with their dollar now. And so we've made that point very clear to these companies at this point where many companies just fear being next and they don't want to be next. So I think we're going to continue to see a cascade of these policies being removed from major companies.

So there have been several high-profile organizations that have recently backed off of DEI. The latest is Walmart. Just last week, that company made a number of different pledges. It said that it was going to stop giving a preference to suppliers on the basis of race and sex. It also said that it would ensure that transgender products were not marketed to children on its website.

So there have been several high-profile organizations that have recently backed off of DEI. The latest is Walmart. Just last week, that company made a number of different pledges. It said that it was going to stop giving a preference to suppliers on the basis of race and sex. It also said that it would ensure that transgender products were not marketed to children on its website.

And they even said they would stop funding the Center for Racial Equity, Walmart made the announcement following a campaign from activist Robbie Starbuck, who has also led successful anti-DEI campaigns against Tractor Supply, Home Depot, and other name brand companies. Starbuck spoke to Morning Wire about his strategy.

And they even said they would stop funding the Center for Racial Equity, Walmart made the announcement following a campaign from activist Robbie Starbuck, who has also led successful anti-DEI campaigns against Tractor Supply, Home Depot, and other name brand companies. Starbuck spoke to Morning Wire about his strategy.

So some of these programs might actually be against the law. A series of Daily Wire investigations have documented professional development programs, internships, and job postings that discriminate against white and sometimes against Asian applicants in the name of DEI.

So some of these programs might actually be against the law. A series of Daily Wire investigations have documented professional development programs, internships, and job postings that discriminate against white and sometimes against Asian applicants in the name of DEI.

In some of those cases, legal experts have actually said that these programs are blatantly illegal, and the incoming Trump administration, particularly his attorney general, could take action against these discriminatory DEI programs. I talked with David Pivtrack.

In some of those cases, legal experts have actually said that these programs are blatantly illegal, and the incoming Trump administration, particularly his attorney general, could take action against these discriminatory DEI programs. I talked with David Pivtrack.