Robbie Starbuck

You guys are making a big difference.

And I'm so glad you're carrying on Scott's legacy by continuing this and continuing to meet together and sip together.

And I'll be tuning in sometimes.

You know, that's what I did with Scott.

You know, unfortunately, with four kids and a farm and all of the projects we're doing, I don't get to do it every day.

But it is...

If I'm going to watch something in the morning, it's going to be this, just like it was with Scott.

The fact that everybody has some sort of connection to McDonald's means that when you see them do something, it feels like there's some extra power behind it.

The fact that everybody has some sort of connection to McDonald's means that when you see them do something, it feels like there's some extra power behind it.

McDonald's is a huge win because obviously when you look out at the marketplace in the world, there's certain brands that are just so noticeable. Everybody knows what it is and they have a feeling associated to it. You've got these other corporations out there that are trying to decide what they're going to do next.

McDonald's is a huge win because obviously when you look out at the marketplace in the world, there's certain brands that are just so noticeable. Everybody knows what it is and they have a feeling associated to it. You've got these other corporations out there that are trying to decide what they're going to do next.

And the more we get these cultural icon brands to change, the more likely it is that other companies change.

And the more we get these cultural icon brands to change, the more likely it is that other companies change.

This election and before it was really the beginning of an awakening among the silent majority that being a silent majority is actually kind of a stupid thing to do. You need to be a majority that speaks up or else you cede ground to this tiny minority of people who are frankly just really crazy Marxists.

This election and before it was really the beginning of an awakening among the silent majority that being a silent majority is actually kind of a stupid thing to do. You need to be a majority that speaks up or else you cede ground to this tiny minority of people who are frankly just really crazy Marxists.

I think what you're going to see is companies go into multiple boxes. One will be a total elimination of DEI and the other box will be an attempt to try to save it by renaming it and things along those lines. But we're going to sniff that out and we are going to make things very difficult for companies to do that.

I think what you're going to see is companies go into multiple boxes. One will be a total elimination of DEI and the other box will be an attempt to try to save it by renaming it and things along those lines. But we're going to sniff that out and we are going to make things very difficult for companies to do that.

normal everyday people, they're very acutely aware of their buying power and how they can vote with their dollar now. And so we've made that point very clear to these companies at this point where many companies just fear being next and they don't want to be next. So I think we're going to continue to see a cascade of these policies being removed from major companies.

normal everyday people, they're very acutely aware of their buying power and how they can vote with their dollar now. And so we've made that point very clear to these companies at this point where many companies just fear being next and they don't want to be next. So I think we're going to continue to see a cascade of these policies being removed from major companies.

So there have been several high-profile organizations that have recently backed off of DEI. The latest is Walmart. Just last week, that company made a number of different pledges. It said that it was going to stop giving a preference to suppliers on the basis of race and sex. It also said that it would ensure that transgender products were not marketed to children on its website.