Robert Caruso

No, it's actually very, very important.

You know, a great example, I mean, just to prove the point, look at Google, right?

They spent how many billions of dollars buying Motorola and then sold it at a massive loss not too long after, a couple years later.

Why?

Because the patents.

That's what they bought.

So the intellectual property enables you to protect your unique capabilities and technology's

or a space that's anticipated to be crowded.

So if you have technologies, processes, and so on that are very innovative and unique, you must protect those with the patent.

It, um, my most recent patent, um, owned by, um, my previous company, um, just, uh, issued in January.

Okay, so there's a whole process involved with a patent.

So you'll oftentimes see the term patent pending.

What that means is that people have either filed a provisional, which is kind of an early stage.

We don't have all our details together yet.

Or they have actually done their full patent filing and it's in process.

So it hasn't been approved yet.

It is.

It's definitely a marketing thing.

And I would say they're saying something different.

What they're saying is we've taken the steps to protect our unique intellectual property.