Robert Caruso

So he knows the technology, the industry, and the company intimately, and he's brilliant.

So there's no question it will do extremely well.

Sure.

Well, right now, I'm putting all of my focus on my personal brand, which is fairly substantial in this space.

I'm known across the world for social and content and digital marketing and whatnot.

Is it patented?

No, just kidding.

No, there's no technology involved here.

But, you know, so I now have fondalo.com.

That's my Twitter handle.

F as in Frank, O-N-D-A-L-O.

It's an Italian word and just really unique.

So I went with it years ago when I got on Twitter and that's really what I'm going by now.

Well, my industry is social and content.

So, yeah, it's always been extremely important back when we were a social media agency that if you're smart and strategic with your online presence...

Not only are you going to have industry thought leadership on the topics that are important to your market segment, but you're going to also be able to then leverage your personal brand with your other brands.

Yeah, it's important.

And what people often miss about the social element of marketing is it's a parallel universe to the real world, right?

It just enables you to do it 10,000 times faster with 10,000 times more people.

But at the end of the day, Nathan, people do business with people they know and like.