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Robert Cornish

๐Ÿ‘ค Speaker
239 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Nowadays, we've kind of evolved to doing a lot more.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

But

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

video is a big part of it.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Yeah, just being scrappy.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

No, I didn't come from them.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

I did grow up in a business that, you know, my dad helped build to a significant size over a billion dollars.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And so I think there was some familiarity for me, quite frankly.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

I think there's some lesson there from being close to it and seeing it.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And that always kind of stuck in my mind.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

But yeah.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Um, and so I always wanted to go after those kinds of companies, companies that are a billion plus and, and it just came down to networking.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

It just came down to cold calling and just doing the work and making the calls and making the relationships.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And I think when you're brave enough, just go do that.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

You can break in and we just continue to break in, break in, break in, make those calls.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And I think a lot of people are sitting there going, how do I get AT&T or how do I get this company?

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

But you know, the truth is,

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

these people are people just like you and I, obviously.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And I know you know that you deal with all these people and you've interacted with everybody.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And I think that

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

ultimately you have to understand that they are just people with problems that they need to solve and you have to find a way to get to them and have a compelling offer.