Robert Fried

Fascinating.

Is it conserved in dairy products like cheese?

Do we know?

I don't know.

Very interesting.

What tell me more about your background, because like you, we we kind of have a similar background in that in that we both began sort of in the media world, but then we're completely and utterly seduced by science and and and just how, you know, elegant and incredible the human body is and and your journey to becoming now the head of this fascinating and important science platform.

I did start in the movie business, but it wasn't some grand plan.

I wasn't somebody who grew up and said, I need to make films.

I fell into it.

I studied economics, and my major in college was industrial and labor relations, which was management of organizations.

I then went to business school, and I focused on finance and marketing.

So I was like an enter... From a young age, I viewed myself as an enterprise builder leaning towards early stage, like an entrepreneur.

I ended up working in the movie business because they recruited and it seemed like a cool job.

And then I went to work there at Columbia Pictures in the 80s at a time where

Hollywood was still operating in the footprint of Irving Thalberg, who had their finger on the pulse of young men who go to movie theaters.

There was no real analysis going on.

So we were unique in that we were introducing Excel spreadsheet analysis into the way that Hollywood does its business.

The deals, the distribution, the films themselves, the operation of the studio.

We did, you know, the men I worked for, one guy named Chase Carey, another guy named Jonathan Dolgen, they referred to me as the grunt.

Basically, I just broke everything down into cash.