Robert Herjavec

Because you're like, I've worked as hard as I can work and this is what I got. Every piece of knowledge, every bit of hard work, every bit of discipline I had got me one Ferrari.

Because you're like, I've worked as hard as I can work and this is what I got. Every piece of knowledge, every bit of hard work, every bit of discipline I had got me one Ferrari.

My dad worked in a factory his whole life, two shifts, paid off his house in his lifetime. Super successful guy in his world. I will never work a day in my life harder than my dad worked, ever. That man was the hardest working human being I'd ever come across. Just because you work hard, though, doesn't mean you'll be rich. Oh, man. What it means is you won't be poor.

My dad worked in a factory his whole life, two shifts, paid off his house in his lifetime. Super successful guy in his world. I will never work a day in my life harder than my dad worked, ever. That man was the hardest working human being I'd ever come across. Just because you work hard, though, doesn't mean you'll be rich. Oh, man. What it means is you won't be poor.

And there's a fundamental difference between the blue collar poverty mindset and the wealth abundance mindset. And what I learned in that moment is I literally frigging couldn't give more. I was sleeping four hours a day. I was great at my task. I was driving my company as hard as hard as I possibly could and he gave me one Ferrari. It's still cool but yeah. Super cool. Nothing wrong with that.

And there's a fundamental difference between the blue collar poverty mindset and the wealth abundance mindset. And what I learned in that moment is I literally frigging couldn't give more. I was sleeping four hours a day. I was great at my task. I was driving my company as hard as hard as I possibly could and he gave me one Ferrari. It's still cool but yeah. Super cool. Nothing wrong with that.

But you didn't see how you could get more. Yeah and the first part was did I want more? Ah. Was that important to me? And people misunderstand that. They're like oh yeah I'd like more Ferraris. It was never about more Ferraris. It was just about How do I get more? How do I get more value, more worth? How do I get a better life? And so I said, yes, I definitely want more. Why not? Why not me?

But you didn't see how you could get more. Yeah and the first part was did I want more? Ah. Was that important to me? And people misunderstand that. They're like oh yeah I'd like more Ferraris. It was never about more Ferraris. It was just about How do I get more? How do I get more value, more worth? How do I get a better life? And so I said, yes, I definitely want more. Why not? Why not me?

And so that was the first part. Big lesson for me, though, is you have to pivot. Hard work is absolutely foundational, but smart work is pivoting.

And so that was the first part. Big lesson for me, though, is you have to pivot. Hard work is absolutely foundational, but smart work is pivoting.

What I learned is markets and people will pay for value, not for time. People will pay you for your knowledge, not for how long you've been doing it, or the amount of hours you're going to spend on it, or those kind of things. And what I realized is I wasn't creating enough of that.

What I learned is markets and people will pay for value, not for time. People will pay you for your knowledge, not for how long you've been doing it, or the amount of hours you're going to spend on it, or those kind of things. And what I realized is I wasn't creating enough of that.

Okay, I want to hear this story because I have a similar story. And so I write about this Tony Robbins, and this is the early Tony Robbins when he was like, you know, bigger than life. And he was coming to Toronto, and me and four buddies went to buy tickets. Uh-huh. Only one of us bought a ticket and showed up. Wow. All my buddies were like, oh, it's a waste of time.

Okay, I want to hear this story because I have a similar story. And so I write about this Tony Robbins, and this is the early Tony Robbins when he was like, you know, bigger than life. And he was coming to Toronto, and me and four buddies went to buy tickets. Uh-huh. Only one of us bought a ticket and showed up. Wow. All my buddies were like, oh, it's a waste of time.

So I go there and I bought like the super expensive ticket, right? Like the one that came in front row. And Tony walks in and it's like, boom. And I was like, wow. Like I'm high energy. That guy is transformational energy. Wow. What I realized was all my energy was internal. I was doing a great job of influencing me, of making me better. I saw Tony

So I go there and I bought like the super expensive ticket, right? Like the one that came in front row. And Tony walks in and it's like, boom. And I was like, wow. Like I'm high energy. That guy is transformational energy. Wow. What I realized was all my energy was internal. I was doing a great job of influencing me, of making me better. I saw Tony

And I realized I need to make other people better. So I need to make my employees better. I need to make the people I work with, like I need to make them that. And then I need to bring transformation to my customers. And what started for me was a outward transformation of my energy. Before that, I was highly motivated on my own.

And I realized I need to make other people better. So I need to make my employees better. I need to make the people I work with, like I need to make them that. And then I need to bring transformation to my customers. And what started for me was a outward transformation of my energy. Before that, I was highly motivated on my own.

But if you met me, you wouldn't have walked away and said, oh my God, that guy's like, boom. After that, if you met me, you would have said, that guy's full of joy. And I started changing our sales pitch to our customers away from product focus to a subconscious focus. I started thinking about why people buy and not what they're buying.

But if you met me, you wouldn't have walked away and said, oh my God, that guy's like, boom. After that, if you met me, you would have said, that guy's full of joy. And I started changing our sales pitch to our customers away from product focus to a subconscious focus. I started thinking about why people buy and not what they're buying.