Robert Kirsch

Yeah. And I think like many other industries in the U.S., it ebbs and flows or booms and busts. And we trace that back to the Cold War where there were home fallout shelter kits that you could buy. And those kind of went under in the 60s. And now they're kind of coming back. You can look at different kinds of preparedness markets that pop up, a lot of shelf stable things.

Yeah. And I think like many other industries in the U.S., it ebbs and flows or booms and busts. And we trace that back to the Cold War where there were home fallout shelter kits that you could buy. And those kind of went under in the 60s. And now they're kind of coming back. You can look at different kinds of preparedness markets that pop up, a lot of shelf stable things.

Yeah. And I think like many other industries in the U.S., it ebbs and flows or booms and busts. And we trace that back to the Cold War where there were home fallout shelter kits that you could buy. And those kind of went under in the 60s. And now they're kind of coming back. You can look at different kinds of preparedness markets that pop up, a lot of shelf stable things.

Food is becoming an increasingly common thing to see. I know at my local Costco's, there are often aisle end caps that have like pyramids of these food buckets that you can store in your house. And so we might just be in a period of upswing right now. I mean, there are still companies that will come bury a fallout shelter in your backyard and promise not to tell anybody where they put it.

Food is becoming an increasingly common thing to see. I know at my local Costco's, there are often aisle end caps that have like pyramids of these food buckets that you can store in your house. And so we might just be in a period of upswing right now. I mean, there are still companies that will come bury a fallout shelter in your backyard and promise not to tell anybody where they put it.

Food is becoming an increasingly common thing to see. I know at my local Costco's, there are often aisle end caps that have like pyramids of these food buckets that you can store in your house. And so we might just be in a period of upswing right now. I mean, there are still companies that will come bury a fallout shelter in your backyard and promise not to tell anybody where they put it.

Grid failure.

Grid failure.

Grid failure.

And that's just because, as you can imagine, in the Sonoran Desert, it's hard to imagine making it through 115 degree days without some kind of chemically induced air conditioning.

And that's just because, as you can imagine, in the Sonoran Desert, it's hard to imagine making it through 115 degree days without some kind of chemically induced air conditioning.

And that's just because, as you can imagine, in the Sonoran Desert, it's hard to imagine making it through 115 degree days without some kind of chemically induced air conditioning.

It sounds like a bleak question, but I think in some ways that is the politically animating question. Yeah. What can we confront alone and what can we confront together, right? And if we limit ourselves to confronting things alone, I think that threshold is pretty low.

It sounds like a bleak question, but I think in some ways that is the politically animating question. Yeah. What can we confront alone and what can we confront together, right? And if we limit ourselves to confronting things alone, I think that threshold is pretty low.

It sounds like a bleak question, but I think in some ways that is the politically animating question. Yeah. What can we confront alone and what can we confront together, right? And if we limit ourselves to confronting things alone, I think that threshold is pretty low.

And so you can think about, again, the sort of ultimate example of this, of a thermonuclear conflagration. I would say, no, you don't want to go through that, right? Like you'd want to just sort of vaporize.

And so you can think about, again, the sort of ultimate example of this, of a thermonuclear conflagration. I would say, no, you don't want to go through that, right? Like you'd want to just sort of vaporize.

And so you can think about, again, the sort of ultimate example of this, of a thermonuclear conflagration. I would say, no, you don't want to go through that, right? Like you'd want to just sort of vaporize.

But once you start sort of thinking about smaller scale or maybe more regionally located catastrophes that might emerge, I think the tolerance for persisting through those things is amplified when they're done in concert and collectively with other people. I would think that when considering risk tolerance, that should be part of that narrative.

But once you start sort of thinking about smaller scale or maybe more regionally located catastrophes that might emerge, I think the tolerance for persisting through those things is amplified when they're done in concert and collectively with other people. I would think that when considering risk tolerance, that should be part of that narrative.