Robert Levine

It needs to be part of a great weekend.

It has to be a city with a lot to do.

It has to have great air connections and a lot of hotel rooms.

New York scores on all of those.

Two summers ago, Adele did a series of shows in Munich.

They actually custom built a 70,000 seat venue for her.

They built a little fairgrounds around it, Adele Spritz's instead of Aperol Spritz's, like a souvenir shop that was as big as a starter home.

A Ferris wheel, a whole thing.

And why Munich?

Second biggest airport in Germany, but it's also close to a lot of places in Europe where people have a lot of money.

Munich's probably the richest city in Germany.

It's close to Northern Italy and it's close to Switzerland.

I think once you start having to justify the price, the best thing to do seems to be to get people to spend more money, which is weird, but people love it.

I think that's so much in the eyes of the beholder.

Right?

Like I thought Adele, I think for Munich, they built the biggest video screen in the world, bigger than a football field.

And it was gigantic.

To me, I'm not that much interested in a big screen.

I don't care if it's the biggest screen.

I'm not counting.