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Robert Smith

๐Ÿ‘ค Speaker
1160 total appearances

Appearances Over Time

Podcast Appearances

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Atari doesn't make it, so they license it.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Figure, like, worked for Space Invaders.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It'll work for Pac-Man.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They make 12 million cartridges.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

of Pac-Man despite the fact that only 10 million people own Atari 2600.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They think this game is going to be so popular that everyone with an Atari will buy it and 2 million more people will buy Atari consoles to play it.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Doesn't happen.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

The game kind of sucks, just technically doesn't play as well.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

There is this thing where a video game has to be really fun to be a big hit, and Pac-Man for the 2600 is not fun enough.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So it's starting to get bad, and it's going to get worse.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And the reason it gets worse, which I love, is E.T., the extraterrestrial.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It's not his fault.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Ouch.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So E.T.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

comes out in the summer of 82.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It's a giant hit.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Holds up, by the way.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

At least it held up.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

I watched it, I don't know, eight years ago with my children.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Made Reese's Pieces, a big hit, too.