Robert Warner

Hi, everybody.

Thank you.

So a couple of things.

Number one, it says CEO on there.

I'm not really a CEO of anything.

CEO implies you have executives to be an officer over, and I don't have any executives.

We have a team of eight people, and that's plenty for me.

So this session today is a bit of a weird one in as much as I kind of feel like we've broken about every rule of SaaS over the last year.

We've followed almost nothing that everybody else does.

We've not raised money.

Not done so much when it comes to content marketing.

Not done that.

When it comes to paid traffic, not done that.

Raised money, not done that.

We've done very, very little.

But we've done a few things that I think are relatively smart.

So quick intro to me.

Sat in the room at the back is my business partner, Joe, and together we built a white-label digital marketing agency specializing in Google Ads.

That was a worldwide agency with a team of 35 people.

It took about nine years to build that business, and we became what's called a Google Channel sales partner, which is, if you don't know, it's kind of like a hidden tier of partnership within Google.