Roger Lynch

It's doing very well.

And so there's a sort of barbell effect that's happening

at least within our portfolio.

And then we have some that are in the middle that are impacted more.

Either they don't have as strong authority in the category, or they're a little too broad that they don't go deep enough in a specific category.

Yeah.

I think, you know, first of all, for writers, we're a great home for the best journalists in the world.

In part because, you know, I wouldn't have thought this was a necessary competitive advantage several years ago, but it is today, which is that we're not impacted by political influence.

We're not under the FCC's thumb.

We don't have licenses that they need.

We're not trying to buy Warner Discovery and need merger approval.

And we're owned by a family that's been cutting ass for seven decades.

I've been at the company now seven years and not once have they ever called to interfere with anything we do.

Therefore, I don't need to do that with our editors.

We can just hire the best editors and stay out of their way and let them do their job the best.

So that is very attractive to journalists because they know when they come to our company, they're not going to get a call from the CEO or the board or whatever about why did you say those things about this advertiser or whatever it is.

No, the journalism comes first and will always come first.

So that helps us attract very established writers.

But at the same time, we also

are a great place for people earlier in their career to learn, because they can learn from the best.