Roger Lynch

And literally one of the first things we did is we did a deal with the NFL to stream live NFL games in 1999.

That's crazy.

That's crazy.

Well, the reason the NFL was interested in it, this is back when Paul Tagliabue was the commissioner.

He came over to announce this crazy idea that we had.

uh... was they were trying to build the nfl in europe and they had to like i hear people of football over there where we are we make it i was in our football uh... they had i think it was a team called the amsterdam admirals of the time uh... there's european football league and they're trying to promote

And, you know, broadband was a really interesting technology, and I was really excited to see how it could be used to change how people consume content.

And that's why we did that deal.

And then I started an IPTV company, first video on demand, IPTV, and then Sling TV, Streamy TV.

So always sort of at the intersection of technology and media or content.

Then I ran Pandora, the first company I ran that I didn't start.

Pandora took advantage of some rights that allowed them, compulsory rights allowed them to stream all of that content.

But one of the trade-offs was you couldn't choose the song.

And so they did launch a subscription long before I joined.

subscription service, but we're late for that game.

They were quite late for that game.

By that time, Spotify already had a very strong presence and some of the other big tech companies were getting into it.

But you mentioned AI.

I mean, to me, one of the key things with Pandora was the way it combined sort of human taste with AI.

So we had a team of musicologists