Rohan Goswami

I mean, look, everything is TV, right?

That's what we're seeing.

Podcasts for radio, now they're TV.

Everything is TV.

For Netflix specifically, it's not, they've been making this move for some time and the driver has been the consumer is a little weaker.

We're paying for a lot of things.

We don't really have a clean bundle yet, no matter how hard the legacy cable companies are trying here.

Ad support, it makes sense for them at this point because you've got a weak consumer.

You've got an uncertain economy.

Yes, the thinking has gone people always spend money on content.

How much money they'll spend and for what content is the bigger question, which again ties into why they want to buy Warner Brothers.

They've got some iconic franchises.

They've got a lot of great content, and that's what Netflix is paying for.

They don't care about HBO Max, necessarily.

They don't care about the actual infrastructure of it all, because Netflix is the pioneer in this space.

For the space writ large, it's a harder question to answer, right?

The content, the big, you know, buffaloes in the room, the Apples, the Netflixes, the HBOs, have shown in recent years, even before the economic slowdown, a sensitivity to

to the kind of blank-check Yellowstone-style productions that cost hundreds of millions of dollars and have crazy perks for the talent and the directors, they're a little more sensitive to that now.

They've realized there actually needs to be measurable ROI.

So if there's one thing from a business perspective that I think will change for Netflix, whether it's because of this deal, because of antitrust, because investors just expect it, I expect, I hope I should say,