Romain Torres
👤 PersonAppearances Over Time
Podcast Appearances
showing your product in a smart way that feels organic and that would get a lot of views and so this app is basically an app to find people to travel with and i think it's over optimized in terms of monetization they are very good at acquiring users but the second part of like how do you monetize the app they could do much better and it could be much more profitable
But what they do is basically they do those reels on Instagram that are very native to the platform. They really don't look like ads. They just look like content you would watch on Instagram, right? Traveling, dolphins, beautiful people, stuff like that, that will just do very well on Instagram anyways. And they include the app in the video.
But what they do is basically they do those reels on Instagram that are very native to the platform. They really don't look like ads. They just look like content you would watch on Instagram, right? Traveling, dolphins, beautiful people, stuff like that, that will just do very well on Instagram anyways. And they include the app in the video.
But what they do is basically they do those reels on Instagram that are very native to the platform. They really don't look like ads. They just look like content you would watch on Instagram, right? Traveling, dolphins, beautiful people, stuff like that, that will just do very well on Instagram anyways. And they include the app in the video.
So this one, how can I find friends that I can do cool shit with? They put some music and then they show the app and they integrate it in a very smart and organic way. And they just post again and again and again on their own account. And they found a way, like a repeatable way, because they basically do the same video again and again and again.
So this one, how can I find friends that I can do cool shit with? They put some music and then they show the app and they integrate it in a very smart and organic way. And they just post again and again and again on their own account. And they found a way, like a repeatable way, because they basically do the same video again and again and again.
So this one, how can I find friends that I can do cool shit with? They put some music and then they show the app and they integrate it in a very smart and organic way. And they just post again and again and again on their own account. And they found a way, like a repeatable way, because they basically do the same video again and again and again.
They have a repeatable way to have peaks of downloads for the app and
They have a repeatable way to have peaks of downloads for the app and
They have a repeatable way to have peaks of downloads for the app and
Yeah. A hundred percent. Uh, that's, uh, what lots of these people do. I mean, sometimes they are very good at content themselves. For this specific case, I don't know. Sometimes they aren't very good at creating content. And there is this guy who has an app, Parallel Live. He basically creates fake lives.
Yeah. A hundred percent. Uh, that's, uh, what lots of these people do. I mean, sometimes they are very good at content themselves. For this specific case, I don't know. Sometimes they aren't very good at creating content. And there is this guy who has an app, Parallel Live. He basically creates fake lives.
Yeah. A hundred percent. Uh, that's, uh, what lots of these people do. I mean, sometimes they are very good at content themselves. For this specific case, I don't know. Sometimes they aren't very good at creating content. And there is this guy who has an app, Parallel Live. He basically creates fake lives.
And when you open the app, it looks like you are having hundreds of followers or thousands of followers in a live session. And it's he does very good organic videos and he goes viral repeatedly. And he's the one, the founder is the one making the videos.
And when you open the app, it looks like you are having hundreds of followers or thousands of followers in a live session. And it's he does very good organic videos and he goes viral repeatedly. And he's the one, the founder is the one making the videos.
And when you open the app, it looks like you are having hundreds of followers or thousands of followers in a live session. And it's he does very good organic videos and he goes viral repeatedly. And he's the one, the founder is the one making the videos.
And there is like this dating app recently, also a French app, Gigi, the CEO, she raised money with Sequoia and she has a team, but she still creates content for her on TikTok and with her own face and is doing super well. So sometimes they do post themselves because they are very good at content, but sometimes indeed they outsource this to other existing creators.
And there is like this dating app recently, also a French app, Gigi, the CEO, she raised money with Sequoia and she has a team, but she still creates content for her on TikTok and with her own face and is doing super well. So sometimes they do post themselves because they are very good at content, but sometimes indeed they outsource this to other existing creators.
And there is like this dating app recently, also a French app, Gigi, the CEO, she raised money with Sequoia and she has a team, but she still creates content for her on TikTok and with her own face and is doing super well. So sometimes they do post themselves because they are very good at content, but sometimes indeed they outsource this to other existing creators.
A cool example I've talked about recently on Twitter is like, a young kid who created a calorie tracking app. So AI calorie tracking app looks like a terrible idea that tons of people have done already. This is really interesting.