Romaine Bostick

Todd, it's great to see you here.

We're in Coach House right here on Fifth Avenue in New York City to really talk about what I guess has become a bit of a revival for the Coach brand itself.

Sales have taken off, sales growth, I should say.

And a lot of that has to do with the laser focus that you and your team have put on Generation Z and their shopping habits.

And I wonder if you can maybe start off by just talking a little bit about what exactly you learned about what they wanted.

There was a great line by your predecessor, Lou Frankfurt, who ran Coach as a company for years, who talked about the idea of

never assume, always ask.

And I am curious about the balance between asking the consumer what they want and just looking at the hard data.

What is sort of the line where those two intersect?

But with regards to that connectivity, particularly on a global basis, as Katie alluded to, I assume to a certain extent that makes your job a little easier.

But I'm also wondering if that also raises the risk that if I see Coach over every social media platform, TikTok and Reels and everything else, at some point, does it become saturation, even if that's not the reality?

Well, we'll talk a little bit about that TAM and the expansion of it.

25% growth for any company is not necessarily going to be stable long term.

I mean, that's a phenomenal growth rate.

Maybe it is.

You can tell me different.

No, it's a phenomenal growth rate.

But the new customers you're bringing in now, how much can you count on them to be customers 10 years from now or 20 years from now?

And for that matter, their children or grandchildren to be customers as well.

Is that something you're factoring in to this total addressable market?