Romaine Bostick

We actually truly believe that actually everyone can find something to buy and to gift at Bloomingdale's.

But you're right, our job is to be always at the edge, always finding the new trends, discovering the new trends.

Our teams are flying the world to find the new upcoming trend and to bring it to our customer.

New brands, small brands, big brands, it's very important that actually we keep bringing this trend because it's exactly what our customers are looking for.

I think this is where there's two things, you know, I think this is where we have to open to a world.

You know, when you're talking about just being American, leading an iconic British brand and me being French, I think right now it's actually the market is global and it's very important that we keep our eyes wide open on what's happening in the world.

So, yes, we're very much, you know, paying attention to American brands and new U.S.

brands, but we actually open our eyes on the world when it's coming to new brands.

And really our fashion directors and our buyers are very, very, very connected.

You know, traveling the world to find these small brands, emerging trends in different countries could be in Korea, in Japan, in Europe.

So it's very interesting what's happening right now.

And you have so many now with digital world, social medias.

You have so many emerging trends, new brands, niche brands.

And it's very exciting to be part of this world right now.

Absolutely, because it's not a short or small event that is happening right now.

It's actually, we're working on the underlying strategic pillars that actually are bringing these roles.

What is coming about, where we're talking about great brand and great product selection, what is coming about customer experience, what is about top customer relationship that we're building right now, all these fundamentals and great marketing events, we're working on what is making Bloomingdale special and more relevant on the market.

We're not working on a trend or a short-term trend.

It's really with a long-term vision about building this new golden age of Bloomingdale's.

So getting great products with a great environment, with great marketing activations and building amazing relationship with the customer, I think that is forever.