Romaine Bostick
๐ค SpeakerAppearances Over Time
Podcast Appearances
And it wasn't one of the first things you did when you got back.
You kind of worked through it then to kind of make sure that that licensing agreement got extended.
I am curious, I mean, obviously American football, if you will.
I mean, how important is it to have those types of agreements with the major sporting agencies?
You have a big focus on sports and the athlete.
You are still, to a certain extent, a lifestyle brand, fashion brand, if you will, whether you want it to be or not.
What's the strategy with that?
I mean, you have the partnership with Nike Skims.
Obviously, you have your own internal design that is very fashion forward here.
What's the balance between going after that customer who maybe just wants it for lifestyle and fashion and those who are looking for actual performance?
Are you happy so far with the partnership with Skims?
Do you anticipate doing additional partnerships or is this kind of a one-off?
Nike has been at the nexus of that.
for years, for decades, really.
And I am curious, what's more stable?
I mean, is it the revenue that's generated from the lifestyle fashion folks, the cool kids, if you will, or on the performance side?
With the Jordan brand, do you view that as a performance brand or a lifestyle brand?
You look at the last NBA championships with Jay Gilligan's Alexander with the Oklahoma Thunder winning wearing converse a brand that has struggled a little bit here.
Do you see any potential of using somebody like Shay to maybe help to build up a little bit more buzz for that brand.
There's no plans to sell off Converse?