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Romaine Bostick

๐Ÿ‘ค Speaker
630 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

And it wasn't one of the first things you did when you got back.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

You kind of worked through it then to kind of make sure that that licensing agreement got extended.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

I am curious, I mean, obviously American football, if you will.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

I mean, how important is it to have those types of agreements with the major sporting agencies?

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

You have a big focus on sports and the athlete.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

You are still, to a certain extent, a lifestyle brand, fashion brand, if you will, whether you want it to be or not.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

What's the strategy with that?

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

I mean, you have the partnership with Nike Skims.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

Obviously, you have your own internal design that is very fashion forward here.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

What's the balance between going after that customer who maybe just wants it for lifestyle and fashion and those who are looking for actual performance?

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

Are you happy so far with the partnership with Skims?

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

Do you anticipate doing additional partnerships or is this kind of a one-off?

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

Nike has been at the nexus of that.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

for years, for decades, really.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

And I am curious, what's more stable?

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

I mean, is it the revenue that's generated from the lifestyle fashion folks, the cool kids, if you will, or on the performance side?

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

With the Jordan brand, do you view that as a performance brand or a lifestyle brand?

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

You look at the last NBA championships with Jay Gilligan's Alexander with the Oklahoma Thunder winning wearing converse a brand that has struggled a little bit here.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

Do you see any potential of using somebody like Shay to maybe help to build up a little bit more buzz for that brand.

Bloomberg Talks
Nike CEO Elliott Hill Talks Turnaround, Converse Brands

There's no plans to sell off Converse?