Romesh Ranganathan

Actually, I'd love it unsalted.

Unsalted.

As it comes.

It's not all vegan, but they do loads of vegan stuff.

But I got to know that Sean Coughlin, it's Coughlin's Bakeries, and I got to know him because his...

wife is a makeup artist and so i was i was doing like uh eight out of ten cats or something she said to me oh my husband like runs a bakery and he said like you want to try anything and so i started trying these donuts and i was like and they're vegan and i was like oh my god this is incredible

And then eventually, I got him to do my wife's birthday cake.

He didn't like an Idris Elba birthday cake for Lisa.

What, the face of Idris Elba?

The face of Idris Elba, yeah.

Wow.

Yeah.

Wow.

Yeah, it's really... It's really nice to do something for your wife that also...

undermines you as well yeah did she appreciate it she loved it it's horrible it's disgusting to watch yeah and then we kind of built up a relationship and then he was looking to get some investment or get somebody else involved and we'd become friends and i was going there all the time so i just thought well i think you should invest in something you actually really

care about and love.

And I really love that stuff.

So I just thought I'd get involved.

So now I'm like a co-owner of Coughlin's Bakery.

And every now and again, I'll go and do a shift at one of the branches.