Ron Friedman

Some research says we're better off working from home.

Other research says we're more effective working at the office because we're better at establishing trust and have more collaboration.

So in our study, we looked at something completely different.

We looked at

where are super teams more likely to occur?

And what we found is it doesn't make a difference.

They're just as likely to happen working remotely as they are hybrid and in office.

And that's because where a team works isn't nearly as important as how the team works.

And I got to tell you, I get an inside look at the way a lot of organizations operate and the number of smart, ambitious professionals who lose hours of their day

commuting just so that they can get to the office, fire up their laptop and attend the same Zoom meeting they could have included themselves in from home is heartbreaking.

And making the most of our time together in the same location requires intention and planning.

It's one thing to require everyone into the office, another to say, look, we're going to leave it up to you to figure out where you're most effective.

But on Tuesdays and Thursdays, we're

Get your pre-reads in on Friday so that everyone can show up ready to contribute.

The latter is taking advantage of what togetherness has to offer while empowering people to be productive in the way that they work best.

I think there are opportunities for any team to work more effectively.

And that applies to remote teams.

I think remote teams have to have some clear rules about when video calls, for example, are useful and when they're not.

One of the things I talk about in the book is that we've defaulted to video calls ever since COVID.

And during COVID, it served a purpose.