Ron Rudson

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In 2007, 2008, I went out and I bought the most popular luxury mattresses. I tore them apart and I realized, based on the raw materials cost and the analysis that I had done, that I was able to sell that level mattress, but with a very affordable price.

In 2007, 2008, I went out and I bought the most popular luxury mattresses. I tore them apart and I realized, based on the raw materials cost and the analysis that I had done, that I was able to sell that level mattress, but with a very affordable price.

In 2007, 2008, I went out and I bought the most popular luxury mattresses. I tore them apart and I realized, based on the raw materials cost and the analysis that I had done, that I was able to sell that level mattress, but with a very affordable price.

In 2007, 2008, I went out and I bought the most popular luxury mattresses. I tore them apart and I realized, based on the raw materials cost and the analysis that I had done, that I was able to sell that level mattress, but with a very affordable price.

In 2007, 2008, I went out and I bought the most popular luxury mattresses. I tore them apart and I realized, based on the raw materials cost and the analysis that I had done, that I was able to sell that level mattress, but with a very affordable price.

In 2007, 2008, I went out and I bought the most popular luxury mattresses. I tore them apart and I realized, based on the raw materials cost and the analysis that I had done, that I was able to sell that level mattress, but with a very affordable price.

In 2007, 2008, I went out and I bought the most popular luxury mattresses. I tore them apart and I realized, based on the raw materials cost and the analysis that I had done, that I was able to sell that level mattress, but with a very affordable price.

In 2007, 2008, I went out and I bought the most popular luxury mattresses. I tore them apart and I realized, based on the raw materials cost and the analysis that I had done, that I was able to sell that level mattress, but with a very affordable price.

In 2007, 2008, I went out and I bought the most popular luxury mattresses. I tore them apart and I realized, based on the raw materials cost and the analysis that I had done, that I was able to sell that level mattress, but with a very affordable price.

At Sotva, we have a 365-day home trial. Why would we want to rush you or try to push you into something that's not right for you? We want to make sure that we guide you to the right mattress. Our team is always available to be helpful to make sure you make the right choice. To learn more,

At Sotva, we have a 365-day home trial. Why would we want to rush you or try to push you into something that's not right for you? We want to make sure that we guide you to the right mattress. Our team is always available to be helpful to make sure you make the right choice. To learn more,

At Sotva, we have a 365-day home trial. Why would we want to rush you or try to push you into something that's not right for you? We want to make sure that we guide you to the right mattress. Our team is always available to be helpful to make sure you make the right choice. To learn more,

This message comes from NPR sponsor, Sattva, maker of quality, handcrafted mattresses. Founder and CEO, Ron Rutzen, shares one of their core values.

This message comes from NPR sponsor, Sattva, maker of quality, handcrafted mattresses. Founder and CEO, Ron Rutzen, shares one of their core values.

This message comes from NPR sponsor, Sattva, maker of quality, handcrafted mattresses. Founder and CEO, Ron Rutzen, shares one of their core values.

At Sattva, we believe sleep does unlock a superpower. When you wake up and you're totally refreshed, you go after things more. And it all starts with being on the right mattress. And that's what Sattva has been inspired by from the day that we started.

At Sattva, we believe sleep does unlock a superpower. When you wake up and you're totally refreshed, you go after things more. And it all starts with being on the right mattress. And that's what Sattva has been inspired by from the day that we started.

At Sattva, we believe sleep does unlock a superpower. When you wake up and you're totally refreshed, you go after things more. And it all starts with being on the right mattress. And that's what Sattva has been inspired by from the day that we started.

To learn more, go to saatva.com slash NPR.