Ron Shaich

We'll not talk about competitors because that always gets me in trouble.

But I would say this to you, doing this as long as I've done it, you know, I've done this now.

Over half a century.

And I've been in this industry.

And the collective leadership of Act Three Holdings, my group, we probably got 200 or 300 years of history.

There isn't a day that goes by that we don't have on our private chat.

Yeah.

some interesting commentary on what folks are doing.

You can see these patterns over and over and over again.

And if it's a private company, how do you... First, the financial statements are a byproduct.

They're not the end.

So I'm often not looking at the financial statements as a leading indicator.

I'm looking at the financial statements as the trailing indicator.

What we always start with at Act 3 is, does that category...

Does it have tailwinds?

Does it have power?

Is this a category that's getting struck?

Look at Mediterranean.

It's the number one diet in America.

Every time you go to the doctor or you read an article, they're giving you a commercial for our diet.