Ron Shaich

You don't just come for food.

You come for the totality of that experience, the people that serve you, the environments that you're in, how you feel when you're there.

But at any rate, so I just want to continue with this.

We're in immersive entertainment.

Powerful category.

Um, we're in, in healthy eating in Europe, another powerful category.

So first at act three, we bet on the category and, and I'm trying to take a forward look and say, what's going to be the categories that are going to be dominant in five or 10 years.

I don't want to be fighting against headwinds.

I want to be sailing with tailwinds.

That's number one.

Number two,

I only want to invest and I only want to play in that nexus of building the dominant player in that category.

Because the rewards fall to those that are the dominant players in these categories, our goal is to build it.

And the truth is we have a playbook.

We know how to do it.

Between me and my partners, we have built dozens of companies.

any number of successful ones, and we know what works.

And, you know, the mantra here at Act III is simply this.

You know, it's tougher to build a nationally dominant company than it is to climb Mount Everest.

Nobody goes up Mount Everest without a guide because the risk of falling off the side is huge.