Ron Shaich

Do I want value creation?

You better bet on it.

But the way I get value creation is by creating a better competitive alternative, a place that people want to come visit you in, that they're willing to walk past your competitors that come to you.

What's the means?

It's everything I do every day in a business.

It's how I spend my time.

It's focusing on the aesthetics, the operations, the structures, the processes.

the way in which we engage with our team members, the way in which we engage with our customers.

That's the doing of the doing that drives the end, a better alternative that actually creates the wherewithal to have the byproduct.

Only thing I can tell you is those companies, those CEOs, those leaders that focus on the byproduct, the outcome, never get there.

It's rare because they actually miss the mark on what creates it.

You know, it's like saying, I want to be happy.

You can't create happiness.

You can create the conditions in your life that leads to a feeling of happiness.

And if I were talking to my kids, I'd be telling them, do the things that lead to your own self-respect.

Do the things that you will respect.

And if you, in fact, do that as your end, your byproduct will be that happiness.

It's the means versus the byproduct.

So when you focus on driving success,

the bottom line.