Ron Shaich

I love it.

I enjoy it.

I love when we figure things out.

I like to think that I protected the people around me.

But I like to think I'm willing to pay the price.

And by that, I mean, I'm willing to do what it takes to do the hard work.

Most people aren't willing to pay that price.

And

They don't understand you're not going to get the byproduct if you don't build something that's a better alternative.

And that's hard work.

And I would share with you this, too.

I'll share with you two things.

One, I often say to entrepreneurs, I said it yesterday, I was at a Tony Robbins event yesterday.

And I said to the folks, I said, listen, if you don't enjoy the people in your business, the people in your life, if you don't enjoy the doing of the doing, you're never going to get there.

If you're doing this to make money, you're never going to make money.

If you're doing this for the glory of it all, you're never going to get it.

If you don't love the doing of it,

you're going to fail.

And for me, it was never about the end.

It was about the doing.