Ron Shaich
👤 PersonAppearances Over Time
Podcast Appearances
It's 50 restaurants doing about $5 million a year and $250 million.
It's a powerful cafe.
It's got a bakery there.
It's got artists in third wave coffee, and it also has authority with real chefs.
It's a fascinating concept.
Because it brings the attitude and voice of the Levant, the Middle East, the founder, a woman named Zeridor, Israeli, powerful, powerful chef.
And our baked goods are really third wave.
They're differentiated.
They're worth actually eating.
We're not yet in... We'll be in New York next year.
We're in Ridgewood, New Jersey.
We're going to Scarsdale, Garden City, Summit, Milburn.
Because we started in Boston, we built out substantially in Boston.
We went to D.C., did great in D.C.
New York is in the middle of it.
You're absolutely right.
New York City is about as competitive a market as ever.
But this is a concept.
that's good enough to really compete.
Is New York a good barometer then?