Rory O'Connor

We see the Prez team this year.

I believe the best schools team in Ireland this year is a Prez Cork team.

They hammered Munchens in the final.

It seems like the Cork schools and clubs are contributing massively to the organisation.

And Limerick hasn't been contributing to the first team in the same way in any way.

And when there's fewer Limerick players in the team, when the Limerick clubs are struggling, when Limerick hurling is going so well...

There's less connection between the people who you need to get.

You should have a core of Limer people going to Thomond every week because that's your core.

But it sounds like they're trying to rely on more people from Cork and the other counties to come in to fill the gaps that are left.

So that's a big challenge when you're talking about revenue.

They haven't... They've been looking for a naming sponsor of Thomond Park for...

as long as I can remember, since the stadium was open and they've never secured it.

Virgin Media are sponsoring Musgrave Park.

The fact that they play their league games between the two bases, I'm sure that's an issue as well.

There's lots going on.

The less high-profile you are, the less international you are, the less attractive you are to sponsors.

Playing budgets are going up all the time.

It's a challenging environment.

And Ian Flanagan and the staff there, it's a tough job, but they...

You think about where the brand was 20 years ago, and a lot of the people who are working there now weren't there, but when Toyota were one of the biggest sponsors in the game, when Munster were welcoming the All Blacks, and the position of power that they held, it doesn't feel anywhere near as strong.