Rory Sutherland

I keep hearing people saying, you will say to your AI, find me a skiing holiday, and it will provide you with a perfect skiing holiday.

And I keep saying, people don't decide like that.

When you allow tech bros too much power over decision making, along with their running dog lackeys in kind of management consultancy, you're optimizing for something which may be very, very distant from what your real world customers really care about.

Actually, it's not advertising.

It's marketing and it's customer experience.

What's the difference between marketing and advertising?

Advertising is a subordinate part of marketing.

And do you think we're looking for efficiency in the wrong place?

We usually do.

And so you focus too heavily on cost reduction and too little on value creation.

I think a large part of it comes down to...

We must be able to dig out the original content, presumably.

Yeah.

What was it?

It was your podcast number 47 or something, was it?

Oh, fabulous.

And podcasting is extraordinary.

I've been following Farnham Street devotedly.

I appreciate that.

And it's always, always interesting.