Rory Sutherland

okay basically that's it you've hit your ceiling and anything more would be slightly dubious you know there is that kind of weird kind of class based ceiling to you know it's quite difficult to create a Dyson in the UK okay but

okay basically that's it you've hit your ceiling and anything more would be slightly dubious you know there is that kind of weird kind of class based ceiling to you know it's quite difficult to create a Dyson in the UK okay but

okay basically that's it you've hit your ceiling and anything more would be slightly dubious you know there is that kind of weird kind of class based ceiling to you know it's quite difficult to create a Dyson in the UK okay but

But what's interesting in Ocado is the frozen paratha is it was invented in what I call Cinnamon Valley, which is this area around Wembley in London, which is where an enormous amount of innovation in Indian food preparation goes on, which is one of the great I think one of the great reasons I still live in the UK is the quality of Indian food surpasses very difficult to find in America.

But what's interesting in Ocado is the frozen paratha is it was invented in what I call Cinnamon Valley, which is this area around Wembley in London, which is where an enormous amount of innovation in Indian food preparation goes on, which is one of the great I think one of the great reasons I still live in the UK is the quality of Indian food surpasses very difficult to find in America.

But what's interesting in Ocado is the frozen paratha is it was invented in what I call Cinnamon Valley, which is this area around Wembley in London, which is where an enormous amount of innovation in Indian food preparation goes on, which is one of the great I think one of the great reasons I still live in the UK is the quality of Indian food surpasses very difficult to find in America.

I imagine Austin, you must have a large enough expat community that it's started to raise its game.

I imagine Austin, you must have a large enough expat community that it's started to raise its game.

I imagine Austin, you must have a large enough expat community that it's started to raise its game.

Okay. We'll go looking.

Okay. We'll go looking.

Okay. We'll go looking.

Maybe someone can comment below. Someone can comment. But the frozen paratha is a remarkable thing. It just sits in the freezer. You can have an onion one. You can have an aloo paratha. There's a garlic one. But basically, you take it out of the freezer where it's basically a completely long life, bang it in a pan with a little bit of oil. About one and a half minutes either side, turn it over.

Maybe someone can comment below. Someone can comment. But the frozen paratha is a remarkable thing. It just sits in the freezer. You can have an onion one. You can have an aloo paratha. There's a garlic one. But basically, you take it out of the freezer where it's basically a completely long life, bang it in a pan with a little bit of oil. About one and a half minutes either side, turn it over.

Maybe someone can comment below. Someone can comment. But the frozen paratha is a remarkable thing. It just sits in the freezer. You can have an onion one. You can have an aloo paratha. There's a garlic one. But basically, you take it out of the freezer where it's basically a completely long life, bang it in a pan with a little bit of oil. About one and a half minutes either side, turn it over.

You've had the kind of paratha which is literally, you know, if you went to a three-star Michelin Indian restaurant, you would not be disappointed by the paratha. I mean, what the hell is sourdough? What's this sourdough thing? It's fine, right? Sourdough has a place in my bread repertoire. But the extent to which it's come to dominate artisan bread, rather like IPA dominated artisan bread.

You've had the kind of paratha which is literally, you know, if you went to a three-star Michelin Indian restaurant, you would not be disappointed by the paratha. I mean, what the hell is sourdough? What's this sourdough thing? It's fine, right? Sourdough has a place in my bread repertoire. But the extent to which it's come to dominate artisan bread, rather like IPA dominated artisan bread.

You've had the kind of paratha which is literally, you know, if you went to a three-star Michelin Indian restaurant, you would not be disappointed by the paratha. I mean, what the hell is sourdough? What's this sourdough thing? It's fine, right? Sourdough has a place in my bread repertoire. But the extent to which it's come to dominate artisan bread, rather like IPA dominated artisan bread.

These things, these kind of, these winner-take-all effects in a globalized economy are actually problematic because they're like the gray squirrel. You know, they eliminate the indigenous alternative.

These things, these kind of, these winner-take-all effects in a globalized economy are actually problematic because they're like the gray squirrel. You know, they eliminate the indigenous alternative.