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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Good TV, good Wi-Fi, comfortable room, but not very big. No room service, no laundry, as far as I can remember, okay? You wouldn't want to stay there for two weeks. But two things, pretty good location. And secondly, the ground floor is basically a bit like a WeWork in that you can just hang out there, meet people. There's actually a meeting room.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Good TV, good Wi-Fi, comfortable room, but not very big. No room service, no laundry, as far as I can remember, okay? You wouldn't want to stay there for two weeks. But two things, pretty good location. And secondly, the ground floor is basically a bit like a WeWork in that you can just hang out there, meet people. There's actually a meeting room.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Good TV, good Wi-Fi, comfortable room, but not very big. No room service, no laundry, as far as I can remember, okay? You wouldn't want to stay there for two weeks. But two things, pretty good location. And secondly, the ground floor is basically a bit like a WeWork in that you can just hang out there, meet people. There's actually a meeting room.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Even after you've checked out, you can spend three hours doing your email at the Moxie without feeling like a weirdo. Whereas if you do that at a conventional hotel, once you've checked out, you feel they want you to piss off.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Even after you've checked out, you can spend three hours doing your email at the Moxie without feeling like a weirdo. Whereas if you do that at a conventional hotel, once you've checked out, you feel they want you to piss off.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Even after you've checked out, you can spend three hours doing your email at the Moxie without feeling like a weirdo. Whereas if you do that at a conventional hotel, once you've checked out, you feel they want you to piss off.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You need Uber Sleeps to go alongside Uber Eats.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You need Uber Sleeps to go alongside Uber Eats.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You need Uber Sleeps to go alongside Uber Eats.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Actually, it's an interesting idea because you would also have a market. If you had Uber Sleeps, you can have a service provider

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Actually, it's an interesting idea because you would also have a market. If you had Uber Sleeps, you can have a service provider

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Actually, it's an interesting idea because you would also have a market. If you had Uber Sleeps, you can have a service provider

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

which if you basically missed the last train and ended up crashing at a hotel, it would deliver sort of a shirt in your size for the following day and toothpaste and a toothbrush and all the things you didn't think to pack because you weren't aware you were going to be staying at a hotel.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

which if you basically missed the last train and ended up crashing at a hotel, it would deliver sort of a shirt in your size for the following day and toothpaste and a toothbrush and all the things you didn't think to pack because you weren't aware you were going to be staying at a hotel.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

which if you basically missed the last train and ended up crashing at a hotel, it would deliver sort of a shirt in your size for the following day and toothpaste and a toothbrush and all the things you didn't think to pack because you weren't aware you were going to be staying at a hotel.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's meditation areas, there's gyms, there's napping, rent-by-the-hour napping rooms, which I imagine are used for all manner of... Fundamentally, by the way, I mean, the built environment in every respect has not caught up with technology. And it's actually, I think it's a total failure. It's largely probably because you can't measure. But I always think, okay...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's meditation areas, there's gyms, there's napping, rent-by-the-hour napping rooms, which I imagine are used for all manner of... Fundamentally, by the way, I mean, the built environment in every respect has not caught up with technology. And it's actually, I think it's a total failure. It's largely probably because you can't measure. But I always think, okay...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's meditation areas, there's gyms, there's napping, rent-by-the-hour napping rooms, which I imagine are used for all manner of... Fundamentally, by the way, I mean, the built environment in every respect has not caught up with technology. And it's actually, I think it's a total failure. It's largely probably because you can't measure. But I always think, okay...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's nowhere at a station in a concourse. They've got all these walls around the edges which are underused. Now, just put a shelf there for people to put a laptop on, okay? There are trains with no tables, which drives me practically insane because apparently it's worth spending $120 billion.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's nowhere at a station in a concourse. They've got all these walls around the edges which are underused. Now, just put a shelf there for people to put a laptop on, okay? There are trains with no tables, which drives me practically insane because apparently it's worth spending $120 billion.