Rory Sutherland

If you're in one of those charity spaces, you have a different code, and you just put in a different number, and 20 quid goes to Oxfam on top of your cost of parking, which means that the parking spaces go to the people who most desperately need them without anybody feeling rooked, and charities make a lot of money.

If you're in one of those charity spaces, you have a different code, and you just put in a different number, and 20 quid goes to Oxfam on top of your cost of parking, which means that the parking spaces go to the people who most desperately need them without anybody feeling rooked, and charities make a lot of money.

If you're in one of those charity spaces, you have a different code, and you just put in a different number, and 20 quid goes to Oxfam on top of your cost of parking, which means that the parking spaces go to the people who most desperately need them without anybody feeling rooked, and charities make a lot of money.

Now, that strikes me as quite an interesting... You could apply that to road pricing as well, by the way, interestingly.

Now, that strikes me as quite an interesting... You could apply that to road pricing as well, by the way, interestingly.

Now, that strikes me as quite an interesting... You could apply that to road pricing as well, by the way, interestingly.

Well... If people felt that a component of... Let's say you had a high-speed lane. If there's a traffic jam on the M25, you can pay 20 quid to use the... It's equivalent to the multi-occupancy lane you get in the US. Okay? There's a premium lane which lets you jump the queue a bit. Okay? Now... I would use that if I were going to Heathrow, probably. If I've got a plane to catch.

Well... If people felt that a component of... Let's say you had a high-speed lane. If there's a traffic jam on the M25, you can pay 20 quid to use the... It's equivalent to the multi-occupancy lane you get in the US. Okay? There's a premium lane which lets you jump the queue a bit. Okay? Now... I would use that if I were going to Heathrow, probably. If I've got a plane to catch.

Well... If people felt that a component of... Let's say you had a high-speed lane. If there's a traffic jam on the M25, you can pay 20 quid to use the... It's equivalent to the multi-occupancy lane you get in the US. Okay? There's a premium lane which lets you jump the queue a bit. Okay? Now... I would use that if I were going to Heathrow, probably. If I've got a plane to catch.

If I haven't got a plane to catch, I went. Now, the great thing is what would create a lot of resentment is if people just saw a load of Bentleys and, you know, flash cars jumping the queue. It creates fundamental resentment. But actually, if you made the thing charitable, it would be less repugnant. And you would still be allocating the roads to the people who were most in need of the road.

If I haven't got a plane to catch, I went. Now, the great thing is what would create a lot of resentment is if people just saw a load of Bentleys and, you know, flash cars jumping the queue. It creates fundamental resentment. But actually, if you made the thing charitable, it would be less repugnant. And you would still be allocating the roads to the people who were most in need of the road.

If I haven't got a plane to catch, I went. Now, the great thing is what would create a lot of resentment is if people just saw a load of Bentleys and, you know, flash cars jumping the queue. It creates fundamental resentment. But actually, if you made the thing charitable, it would be less repugnant. And you would still be allocating the roads to the people who were most in need of the road.

I mean, road pricing is going to be very interesting from a psychological perspective because one of the things they did with Euless, which is in London, which is that if you had an older diesel vehicle, you had to pay, was it £20 to come into the Euless zone, which was pretty extensive. It wasn't like the congestion zone, which is just the middle of London.

I mean, road pricing is going to be very interesting from a psychological perspective because one of the things they did with Euless, which is in London, which is that if you had an older diesel vehicle, you had to pay, was it £20 to come into the Euless zone, which was pretty extensive. It wasn't like the congestion zone, which is just the middle of London.

I mean, road pricing is going to be very interesting from a psychological perspective because one of the things they did with Euless, which is in London, which is that if you had an older diesel vehicle, you had to pay, was it £20 to come into the Euless zone, which was pretty extensive. It wasn't like the congestion zone, which is just the middle of London.

It was pretty much right to the edges of London. There were Euless cameras everywhere. And what was unfair about that was not only that we can debate the whole legitimacy of the charge, but let's say I had an older diesel vehicle. I live in Sevenoaks, which is just outside the Ula zone. To be honest, I drive into the Ula zone six times a year, maybe eight.

It was pretty much right to the edges of London. There were Euless cameras everywhere. And what was unfair about that was not only that we can debate the whole legitimacy of the charge, but let's say I had an older diesel vehicle. I live in Sevenoaks, which is just outside the Ula zone. To be honest, I drive into the Ula zone six times a year, maybe eight.

It was pretty much right to the edges of London. There were Euless cameras everywhere. And what was unfair about that was not only that we can debate the whole legitimacy of the charge, but let's say I had an older diesel vehicle. I live in Sevenoaks, which is just outside the Ula zone. To be honest, I drive into the Ula zone six times a year, maybe eight.

I could just about swallow the current charge. If you travel in every day, So 100 people paying the EULA's charge once don't really care, whereas one person paying it 100 times, it's practically bankrupting them. And the fact that there was no recognition of that.

I could just about swallow the current charge. If you travel in every day, So 100 people paying the EULA's charge once don't really care, whereas one person paying it 100 times, it's practically bankrupting them. And the fact that there was no recognition of that.