Rory Sutherland

Don Draper has been drawn and quartered. If you're watching a lot of advertising, it means your life hasn't worked out. The majority of people who are technically literate or wealthy can avoid 80, 90% of advertising now. They watch Netflix, they subscribe to Spotify, they live in cities where they have local officials that demand you can't see a billboard from a park.

Don Draper has been drawn and quartered. If you're watching a lot of advertising, it means your life hasn't worked out. The majority of people who are technically literate or wealthy can avoid 80, 90% of advertising now. They watch Netflix, they subscribe to Spotify, they live in cities where they have local officials that demand you can't see a billboard from a park.

So the advertising is a tax on the poor and the technologically illiterate. So it's moved to more distribution and innovation. But for God's sakes, you know, avoid falling into the trap of thinking that the masters of the universe are branders or advertisers.

So the advertising is a tax on the poor and the technologically illiterate. So it's moved to more distribution and innovation. But for God's sakes, you know, avoid falling into the trap of thinking that the masters of the universe are branders or advertisers.