Rory Sutherland

If I haven't got a plane to catch, I went. Now, the great thing is what would create a lot of resentment is if people just saw a load of Bentleys and, you know, flash cars jumping the queue. It creates fundamental resentment. But actually, if you made the thing charitable, it would be less repugnant. And you would still be allocating the roads to the people who were most in need of the road.

If I haven't got a plane to catch, I went. Now, the great thing is what would create a lot of resentment is if people just saw a load of Bentleys and, you know, flash cars jumping the queue. It creates fundamental resentment. But actually, if you made the thing charitable, it would be less repugnant. And you would still be allocating the roads to the people who were most in need of the road.

I mean, road pricing is going to be very interesting from a psychological perspective because one of the things they did with Euless, which is in London, which is that if you had an older diesel vehicle, you had to pay, was it £20 to come into the Euless zone, which was pretty extensive. It wasn't like the congestion zone, which is just the middle of London.

I mean, road pricing is going to be very interesting from a psychological perspective because one of the things they did with Euless, which is in London, which is that if you had an older diesel vehicle, you had to pay, was it £20 to come into the Euless zone, which was pretty extensive. It wasn't like the congestion zone, which is just the middle of London.

I mean, road pricing is going to be very interesting from a psychological perspective because one of the things they did with Euless, which is in London, which is that if you had an older diesel vehicle, you had to pay, was it £20 to come into the Euless zone, which was pretty extensive. It wasn't like the congestion zone, which is just the middle of London.

It was pretty much right to the edges of London. There were Euless cameras everywhere. And what was unfair about that was not only that we can debate the whole legitimacy of the charge, but let's say I had an older diesel vehicle. I live in Sevenoaks, which is just outside the Ula zone. To be honest, I drive into the Ula zone six times a year, maybe eight.

It was pretty much right to the edges of London. There were Euless cameras everywhere. And what was unfair about that was not only that we can debate the whole legitimacy of the charge, but let's say I had an older diesel vehicle. I live in Sevenoaks, which is just outside the Ula zone. To be honest, I drive into the Ula zone six times a year, maybe eight.

It was pretty much right to the edges of London. There were Euless cameras everywhere. And what was unfair about that was not only that we can debate the whole legitimacy of the charge, but let's say I had an older diesel vehicle. I live in Sevenoaks, which is just outside the Ula zone. To be honest, I drive into the Ula zone six times a year, maybe eight.

I could just about swallow the current charge. If you travel in every day, So 100 people paying the EULA's charge once don't really care, whereas one person paying it 100 times, it's practically bankrupting them. And the fact that there was no recognition of that.

I could just about swallow the current charge. If you travel in every day, So 100 people paying the EULA's charge once don't really care, whereas one person paying it 100 times, it's practically bankrupting them. And the fact that there was no recognition of that.

I could just about swallow the current charge. If you travel in every day, So 100 people paying the EULA's charge once don't really care, whereas one person paying it 100 times, it's practically bankrupting them. And the fact that there was no recognition of that.

So if you were a nurse who lived outside London or indeed inside London and because of shift work needed to drive to work and because you hadn't got much money, you had an older diesel car. the fact that there was no equivalent of Amazon Prime, which is, okay, pay once, pay for a year, okay, was fundamentally unfair.

So if you were a nurse who lived outside London or indeed inside London and because of shift work needed to drive to work and because you hadn't got much money, you had an older diesel car. the fact that there was no equivalent of Amazon Prime, which is, okay, pay once, pay for a year, okay, was fundamentally unfair.

So if you were a nurse who lived outside London or indeed inside London and because of shift work needed to drive to work and because you hadn't got much money, you had an older diesel car. the fact that there was no equivalent of Amazon Prime, which is, okay, pay once, pay for a year, okay, was fundamentally unfair.

And that, again, is down to Gary Stevenson's observation, actually, that if you optimize for the average, you don't distinguish between one person paying something 100 times and 100 people paying something once. I always notice when you drive down the French motorway, which is called the Autoroute des Anglais from Calais down towards, I think this one is towards A10 or something it's called.

And that, again, is down to Gary Stevenson's observation, actually, that if you optimize for the average, you don't distinguish between one person paying something 100 times and 100 people paying something once. I always notice when you drive down the French motorway, which is called the Autoroute des Anglais from Calais down towards, I think this one is towards A10 or something it's called.

And that, again, is down to Gary Stevenson's observation, actually, that if you optimize for the average, you don't distinguish between one person paying something 100 times and 100 people paying something once. I always notice when you drive down the French motorway, which is called the Autoroute des Anglais from Calais down towards, I think this one is towards A10 or something it's called.

Can't remember the exact number. And he always noticed that for the first sort of 50 miles, basically all the cars are English. There's a bloody road. And he goes, you know, don't the local French want to use their auto route? And then he realized, of course, if you're English, you drive to France once a year. You pay the French motorway tolls.

Can't remember the exact number. And he always noticed that for the first sort of 50 miles, basically all the cars are English. There's a bloody road. And he goes, you know, don't the local French want to use their auto route? And then he realized, of course, if you're English, you drive to France once a year. You pay the French motorway tolls.

Can't remember the exact number. And he always noticed that for the first sort of 50 miles, basically all the cars are English. There's a bloody road. And he goes, you know, don't the local French want to use their auto route? And then he realized, of course, if you're English, you drive to France once a year. You pay the French motorway tolls.