Rory Sutherland

And roughly speaking, about 40% to 50% of the population get it roughly right. And then you have a chunk of people at one end. Actually, skin flints outnumber spendthrifts, if I remember his data. So there is, I mean, one of his points is that he's a very big believer in buying experiences rather than stuff.

And that's one of the reasons I think Americans, by the way, should have more vacation time because Americans have quite a large non-working population, but it's all people at the beginning of life and at the end of life. And the Americans massively over-index in terms of leisure or lack of economic participation in terms of students and in terms of retirees.

And that's one of the reasons I think Americans, by the way, should have more vacation time because Americans have quite a large non-working population, but it's all people at the beginning of life and at the end of life. And the Americans massively over-index in terms of leisure or lack of economic participation in terms of students and in terms of retirees.

And that's one of the reasons I think Americans, by the way, should have more vacation time because Americans have quite a large non-working population, but it's all people at the beginning of life and at the end of life. And the Americans massively over-index in terms of leisure or lack of economic participation in terms of students and in terms of retirees.

But they're massively too busy in the middle of life. And one of the things I would argue is that if Americans spent more money on experiences, leisure travel, et cetera, which tend to be quite labor intensive, rather than, say, buying more goods, which is what you do when you have very little spare time, would the actual American economy benefit?

But they're massively too busy in the middle of life. And one of the things I would argue is that if Americans spent more money on experiences, leisure travel, et cetera, which tend to be quite labor intensive, rather than, say, buying more goods, which is what you do when you have very little spare time, would the actual American economy benefit?

But they're massively too busy in the middle of life. And one of the things I would argue is that if Americans spent more money on experiences, leisure travel, et cetera, which tend to be quite labor intensive, rather than, say, buying more goods, which is what you do when you have very little spare time, would the actual American economy benefit?

In other words, it's better off having people working in a New Orleans cafe than it is importing a Chinese device that, you know, I don't know, robotically cleans your cappuccino machine or something. Whatever it is that people are buying. Now, having said that, you've got to be very careful about dividing what is a good and what is an experience.

In other words, it's better off having people working in a New Orleans cafe than it is importing a Chinese device that, you know, I don't know, robotically cleans your cappuccino machine or something. Whatever it is that people are buying. Now, having said that, you've got to be very careful about dividing what is a good and what is an experience.

In other words, it's better off having people working in a New Orleans cafe than it is importing a Chinese device that, you know, I don't know, robotically cleans your cappuccino machine or something. Whatever it is that people are buying. Now, having said that, you've got to be very careful about dividing what is a good and what is an experience.

Because if you buy a guitar and then spend a lot of time playing the guitar... It's both. It's both. So it's very dangerous to say, oh, no, no, it's just goods are solid things, experiences are intangible, because there's a combination of both.

Because if you buy a guitar and then spend a lot of time playing the guitar... It's both. It's both. So it's very dangerous to say, oh, no, no, it's just goods are solid things, experiences are intangible, because there's a combination of both.

Because if you buy a guitar and then spend a lot of time playing the guitar... It's both. It's both. So it's very dangerous to say, oh, no, no, it's just goods are solid things, experiences are intangible, because there's a combination of both.

Always a pleasure. It's a delight. I just feel, to be honest, I just feel I'm a crap version of Eric Weinstein. Don't get me wrong. Eric, every time I watch him, I feel inadequate. I just feel like this rubbish version of Eric.

Always a pleasure. It's a delight. I just feel, to be honest, I just feel I'm a crap version of Eric Weinstein. Don't get me wrong. Eric, every time I watch him, I feel inadequate. I just feel like this rubbish version of Eric.

Always a pleasure. It's a delight. I just feel, to be honest, I just feel I'm a crap version of Eric Weinstein. Don't get me wrong. Eric, every time I watch him, I feel inadequate. I just feel like this rubbish version of Eric.

He wears these incredibly plutocratic white shirts. I'm just intrigued.

He wears these incredibly plutocratic white shirts. I'm just intrigued.

He wears these incredibly plutocratic white shirts. I'm just intrigued.

By the way, his theory, which is ingenious, that Jeffrey Epstein was basically an intelligence ploy that couldn't survive into the Internet age. That was one of those eye-opening moments where you go, surely not. Because if you think about it, OK, for a government, for a state actor, operating a billionaire looks expensive, right? But compared to an aircraft carrier, it's a rounding out.