Rory Sutherland

Okay, that's fine. And the reason is that people search for property either 900,000 and down or 800,000 and up. And two things happen. One, they're less likely to find you at all because you're further away from their searching point. Secondly, if they do find you, the people who are searching 900 and down are a bit disquieted because they think you're too cheap.

Okay, that's fine. And the reason is that people search for property either 900,000 and down or 800,000 and up. And two things happen. One, they're less likely to find you at all because you're further away from their searching point. Secondly, if they do find you, the people who are searching 900 and down are a bit disquieted because they think you're too cheap.

And the people who are searching 800 and up think you're a bit too expensive. So the extent to which what seems like a completely rational filtration process in online searching activity or decision making may be deeply flawed because it doesn't reflect the way in which we make decisions in the real world, which is we recalibrate what we want according to what we find.

And the people who are searching 800 and up think you're a bit too expensive. So the extent to which what seems like a completely rational filtration process in online searching activity or decision making may be deeply flawed because it doesn't reflect the way in which we make decisions in the real world, which is we recalibrate what we want according to what we find.

And the people who are searching 800 and up think you're a bit too expensive. So the extent to which what seems like a completely rational filtration process in online searching activity or decision making may be deeply flawed because it doesn't reflect the way in which we make decisions in the real world, which is we recalibrate what we want according to what we find.

Oh, the story at the beginning. No, that's just a story about how undoubtedly in all kinds of areas, driven partly by technology, what's urgent crowds out what's important. And it's a joke.

Oh, the story at the beginning. No, that's just a story about how undoubtedly in all kinds of areas, driven partly by technology, what's urgent crowds out what's important. And it's a joke.

Oh, the story at the beginning. No, that's just a story about how undoubtedly in all kinds of areas, driven partly by technology, what's urgent crowds out what's important. And it's a joke.

It's an old advertising joke told to me by someone who is literally from the Mad Men era, which is you have a copywriter, an art director, and an account man, okay, who are boarding a plane to present work to a client. And they open the overhead locker and somewhat implausibly a genie gets out and says, I've been trapped in that overhead locker for years.

It's an old advertising joke told to me by someone who is literally from the Mad Men era, which is you have a copywriter, an art director, and an account man, okay, who are boarding a plane to present work to a client. And they open the overhead locker and somewhat implausibly a genie gets out and says, I've been trapped in that overhead locker for years.

It's an old advertising joke told to me by someone who is literally from the Mad Men era, which is you have a copywriter, an art director, and an account man, okay, who are boarding a plane to present work to a client. And they open the overhead locker and somewhat implausibly a genie gets out and says, I've been trapped in that overhead locker for years.

To thank you all for releasing me, I'll give you each a wish. So you can choose anything you want. And they go to the art director who says, I'd like Picasso's life. I don't mind my life, but I want Picasso's life. The locations, the eye, the artistry, probably the women folk, the romantic life. That's what I really want. And whoosh, the art director disappears. And then

To thank you all for releasing me, I'll give you each a wish. So you can choose anything you want. And they go to the art director who says, I'd like Picasso's life. I don't mind my life, but I want Picasso's life. The locations, the eye, the artistry, probably the women folk, the romantic life. That's what I really want. And whoosh, the art director disappears. And then

To thank you all for releasing me, I'll give you each a wish. So you can choose anything you want. And they go to the art director who says, I'd like Picasso's life. I don't mind my life, but I want Picasso's life. The locations, the eye, the artistry, probably the women folk, the romantic life. That's what I really want. And whoosh, the art director disappears. And then

The genie turns to the copywriter who goes, it's got to be Hemingway, you know. he enumerates a whole load of reasons why he'd like to be able to write and live like Hemingway and whoosh disappears. And then the genie turns to the account man and says, what about your wish? He says, I want those two guys back. I've got an important meeting in two and a half hours. Okay.

The genie turns to the copywriter who goes, it's got to be Hemingway, you know. he enumerates a whole load of reasons why he'd like to be able to write and live like Hemingway and whoosh disappears. And then the genie turns to the account man and says, what about your wish? He says, I want those two guys back. I've got an important meeting in two and a half hours. Okay.

The genie turns to the copywriter who goes, it's got to be Hemingway, you know. he enumerates a whole load of reasons why he'd like to be able to write and live like Hemingway and whoosh disappears. And then the genie turns to the account man and says, what about your wish? He says, I want those two guys back. I've got an important meeting in two and a half hours. Okay.

And there is that element where, and by the way, we could, we could refer to this in everything from things like the shareholder value movement to business quarterly reporting to the extent to which in advertising the, too much money is spent on short-term performance advertising and too little is spent on long-term brand building. And that's not because it's necessarily more valuable.

And there is that element where, and by the way, we could, we could refer to this in everything from things like the shareholder value movement to business quarterly reporting to the extent to which in advertising the, too much money is spent on short-term performance advertising and too little is spent on long-term brand building. And that's not because it's necessarily more valuable.

And there is that element where, and by the way, we could, we could refer to this in everything from things like the shareholder value movement to business quarterly reporting to the extent to which in advertising the, too much money is spent on short-term performance advertising and too little is spent on long-term brand building. And that's not because it's necessarily more valuable.