Rory Vaden

Every time you delete an email or you cross something off your to-do list, dopamine is released. So it makes you feel good. You feel productive, but really what's happened is you're addicted to accomplishing the trivial. You're addicted to completing the insignificant. That's what creative avoidance is. Then there's priority dilution, which is the chronic overachiever's procrastination.

Every time you delete an email or you cross something off your to-do list, dopamine is released. So it makes you feel good. You feel productive, but really what's happened is you're addicted to accomplishing the trivial. You're addicted to completing the insignificant. That's what creative avoidance is. Then there's priority dilution, which is the chronic overachiever's procrastination.

Every time you delete an email or you cross something off your to-do list, dopamine is released. So it makes you feel good. You feel productive, but really what's happened is you're addicted to accomplishing the trivial. You're addicted to completing the insignificant. That's what creative avoidance is. Then there's priority dilution, which is the chronic overachiever's procrastination.

Every time you delete an email or you cross something off your to-do list, dopamine is released. So it makes you feel good. You feel productive, but really what's happened is you're addicted to accomplishing the trivial. You're addicted to completing the insignificant. That's what creative avoidance is. Then there's priority dilution, which is the chronic overachiever's procrastination.

Every time you delete an email or you cross something off your to-do list, dopamine is released. So it makes you feel good. You feel productive, but really what's happened is you're addicted to accomplishing the trivial. You're addicted to completing the insignificant. That's what creative avoidance is. Then there's priority dilution, which is the chronic overachiever's procrastination.

So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile employees. opportunities. And so everybody is coming at you with their agenda.

So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile employees. opportunities. And so everybody is coming at you with their agenda.

So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile employees. opportunities. And so everybody is coming at you with their agenda.

So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile employees. opportunities. And so everybody is coming at you with their agenda.

So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile employees. opportunities. And so everybody is coming at you with their agenda.

They're not lazy. They're not apathetic. They're not disengaged. They're not even distracted. What they are is interrupted. So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile opportunities.

They're not lazy. They're not apathetic. They're not disengaged. They're not even distracted. What they are is interrupted. So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile opportunities.

They're not lazy. They're not apathetic. They're not disengaged. They're not even distracted. What they are is interrupted. So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile opportunities.

They're not lazy. They're not apathetic. They're not disengaged. They're not even distracted. What they are is interrupted. So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile opportunities.

They're not lazy. They're not apathetic. They're not disengaged. They're not even distracted. What they are is interrupted. So you're building a team now. You've got dozens of employees. As you become more influential, more and more people are vying for your attention. You get higher and higher profile clients, higher and higher profile opportunities.

I think of an inbox, an email inbox as a great literal illustration of this, because what is an inbox other than a mechanism for prioritizing other people's requests? Your inbox is none of the things you want to do. It's everything everybody else wants you to do. And most of us sort even our inbox from what has come in most recent. And we just see what is most recent.

I think of an inbox, an email inbox as a great literal illustration of this, because what is an inbox other than a mechanism for prioritizing other people's requests? Your inbox is none of the things you want to do. It's everything everybody else wants you to do. And most of us sort even our inbox from what has come in most recent. And we just see what is most recent.

I think of an inbox, an email inbox as a great literal illustration of this, because what is an inbox other than a mechanism for prioritizing other people's requests? Your inbox is none of the things you want to do. It's everything everybody else wants you to do. And most of us sort even our inbox from what has come in most recent. And we just see what is most recent.

I think of an inbox, an email inbox as a great literal illustration of this, because what is an inbox other than a mechanism for prioritizing other people's requests? Your inbox is none of the things you want to do. It's everything everybody else wants you to do. And most of us sort even our inbox from what has come in most recent. And we just see what is most recent.

I think of an inbox, an email inbox as a great literal illustration of this, because what is an inbox other than a mechanism for prioritizing other people's requests? Your inbox is none of the things you want to do. It's everything everybody else wants you to do. And most of us sort even our inbox from what has come in most recent. And we just see what is most recent.