Rory Vaden

So it's like there's something missing. And what we started to notice in these ultra performers that we now refer to as the multipliers is that they are doing a different type of thinking. It's like evolution, like their thinking has evolved. For almost all of them, it was subconscious. And they weren't even aware of it, not even aware of it. It wasn't something that someone taught them to do.

So it's like there's something missing. And what we started to notice in these ultra performers that we now refer to as the multipliers is that they are doing a different type of thinking. It's like evolution, like their thinking has evolved. For almost all of them, it was subconscious. And they weren't even aware of it, not even aware of it. It wasn't something that someone taught them to do.

They did it instinctively, you know, like instinctually. They they they they figured out and and most of them couldn't explain it. They couldn't explain it to me and they couldn't explain it to most people. They said, why are you how are you so productive? Right. Like how does it? How do you become a billionaire in 10 years when most people work for 40 years and they can barely retire?

They did it instinctively, you know, like instinctually. They they they they figured out and and most of them couldn't explain it. They couldn't explain it to me and they couldn't explain it to most people. They said, why are you how are you so productive? Right. Like how does it? How do you become a billionaire in 10 years when most people work for 40 years and they can barely retire?

It's a different type of thinking. One of the things, this is true in many areas of our life, the next level of results always requires the next level of thinking. So here's what it is. So era three time management is multiplying. It's not efficiency, it's not prioritizing, it's multiplying. And it's all based on what we call the significance calculation.

It's a different type of thinking. One of the things, this is true in many areas of our life, the next level of results always requires the next level of thinking. So here's what it is. So era three time management is multiplying. It's not efficiency, it's not prioritizing, it's multiplying. And it's all based on what we call the significance calculation.

So it's really it's not it's adding on like Dr. Covey's work as an example. So he presents this two dimensional figure like a square where the Y axis is importance and the X axis is urgency. But what multipliers are doing is they're making a third calculation, which we call significance. So it's kind of like if you were doing algebra, it would be the Z axis. It would turn the square into a cube.

So it's really it's not it's adding on like Dr. Covey's work as an example. So he presents this two dimensional figure like a square where the Y axis is importance and the X axis is urgency. But what multipliers are doing is they're making a third calculation, which we call significance. So it's kind of like if you were doing algebra, it would be the Z axis. It would turn the square into a cube.

Three-dimensional. Three-dimensional thinking. Era three thinking or three-dimensional thinking. And so here's the difference. Urgency is how soon does this matter? Most of us live in a world of urgency. It's all about what needs to be done right now. Importance is different. Importance is how much does this matter? But significance is even different still.

Three-dimensional. Three-dimensional thinking. Era three thinking or three-dimensional thinking. And so here's the difference. Urgency is how soon does this matter? Most of us live in a world of urgency. It's all about what needs to be done right now. Importance is different. Importance is how much does this matter? But significance is even different still.

Significance is how long is this going to matter? How is what is the impact of this activity in the future? 10 years out, 20 years out, even 10 days out. Yeah, it's it's it is breaking free of the paradigm of one day and instead thinking about tomorrow and the next day. And the significance calculation changes everything because this is how it's possible to multiply time. So I'll just tell you.

Significance is how long is this going to matter? How is what is the impact of this activity in the future? 10 years out, 20 years out, even 10 days out. Yeah, it's it's it is breaking free of the paradigm of one day and instead thinking about tomorrow and the next day. And the significance calculation changes everything because this is how it's possible to multiply time. So I'll just tell you.

In one sentence, okay, so if you say, Rory, how is it possible to multiply time? This is the answer. So you want to write this part down. You don't want to miss this. The way you multiply time is by giving yourself the emotional permission to spend time on things today that create more time tomorrow. There's certain things you do right now that create more time in the future.

In one sentence, okay, so if you say, Rory, how is it possible to multiply time? This is the answer. So you want to write this part down. You don't want to miss this. The way you multiply time is by giving yourself the emotional permission to spend time on things today that create more time tomorrow. There's certain things you do right now that create more time in the future.

That's the significance calculation.

That's the significance calculation.

so when i say multiply time people often think i'm exaggerating or that it's like a marketing hyperbole right as i'm like i'm sensationalizing a concept when when we say this we're not exaggerating we mean this literally now it kind of fries your brain because you go you've been told your whole life you can't time is the one thing you you can never get back it's the one thing you can never get more of um

so when i say multiply time people often think i'm exaggerating or that it's like a marketing hyperbole right as i'm like i'm sensationalizing a concept when when we say this we're not exaggerating we mean this literally now it kind of fries your brain because you go you've been told your whole life you can't time is the one thing you you can never get back it's the one thing you can never get more of um

And it is true that there's nothing that we can do, there's nothing I can do to give you more time inside of one day. So one day is finite and we're all limited by the same 24 hours, which by the way is 1,440 minutes or 86,400 seconds. So I can't teach you to create more. I don't have control over time, right? There's no such thing as time management. There's only self-management.

And it is true that there's nothing that we can do, there's nothing I can do to give you more time inside of one day. So one day is finite and we're all limited by the same 24 hours, which by the way is 1,440 minutes or 86,400 seconds. So I can't teach you to create more. I don't have control over time, right? There's no such thing as time management. There's only self-management.