Rory Vaden

We trust people that we know details about their life. If I see someone walking down the alley, I've never seen them before. I don't know anything about the person. I don't care what the color of their skin is. If it's dark and it's an alley and I've never seen the person before, I don't care if it's a man, a woman, or their age. My spidey senses go up. I'm in an alley with a stranger.

We trust people that we know details about their life. If I see someone walking down the alley, I've never seen them before. I don't know anything about the person. I don't care what the color of their skin is. If it's dark and it's an alley and I've never seen the person before, I don't care if it's a man, a woman, or their age. My spidey senses go up. I'm in an alley with a stranger.

We trust people that we know details about their life. If I see someone walking down the alley, I've never seen them before. I don't know anything about the person. I don't care what the color of their skin is. If it's dark and it's an alley and I've never seen the person before, I don't care if it's a man, a woman, or their age. My spidey senses go up. I'm in an alley with a stranger.

We trust people that we know details about their life. If I see someone walking down the alley, I've never seen them before. I don't know anything about the person. I don't care what the color of their skin is. If it's dark and it's an alley and I've never seen the person before, I don't care if it's a man, a woman, or their age. My spidey senses go up. I'm in an alley with a stranger.

I mean, think about that. We trust movie stars who we've never met, but we see them a lot. Who else do we trust in real life? We tend to trust people who encourage us in our darkest moments.

I mean, think about that. We trust movie stars who we've never met, but we see them a lot. Who else do we trust in real life? We tend to trust people who encourage us in our darkest moments.

I mean, think about that. We trust movie stars who we've never met, but we see them a lot. Who else do we trust in real life? We tend to trust people who encourage us in our darkest moments.

I mean, think about that. We trust movie stars who we've never met, but we see them a lot. Who else do we trust in real life? We tend to trust people who encourage us in our darkest moments.

I mean, think about that. We trust movie stars who we've never met, but we see them a lot. Who else do we trust in real life? We tend to trust people who encourage us in our darkest moments.

And that's how it is, right? Who's going to buy from a stranger? Nobody. So they got to know something about you. Who else do we trust in real life? Well, we tend to trust people who we learn from. We trust pastors. We trust lawyers. We trust accountants. We trust doctors. We trust experts. We trust people. We trust teachers. We trust mentors. We trust counselors.

And that's how it is, right? Who's going to buy from a stranger? Nobody. So they got to know something about you. Who else do we trust in real life? Well, we tend to trust people who we learn from. We trust pastors. We trust lawyers. We trust accountants. We trust doctors. We trust experts. We trust people. We trust teachers. We trust mentors. We trust counselors.

And that's how it is, right? Who's going to buy from a stranger? Nobody. So they got to know something about you. Who else do we trust in real life? Well, we tend to trust people who we learn from. We trust pastors. We trust lawyers. We trust accountants. We trust doctors. We trust experts. We trust people. We trust teachers. We trust mentors. We trust counselors.

And that's how it is, right? Who's going to buy from a stranger? Nobody. So they got to know something about you. Who else do we trust in real life? Well, we tend to trust people who we learn from. We trust pastors. We trust lawyers. We trust accountants. We trust doctors. We trust experts. We trust people. We trust teachers. We trust mentors. We trust counselors.

And that's how it is, right? Who's going to buy from a stranger? Nobody. So they got to know something about you. Who else do we trust in real life? Well, we tend to trust people who we learn from. We trust pastors. We trust lawyers. We trust accountants. We trust doctors. We trust experts. We trust people. We trust teachers. We trust mentors. We trust counselors.

the people who were there when you had your heartbreak, when you didn't get into that school or you didn't get that job or the relationship fell apart or you lost money on that deal, the people who were there to encourage us in that moment, those are the people we trust because it's like we've been through the fire, right? I know you, you got my back.

the people who were there when you had your heartbreak, when you didn't get into that school or you didn't get that job or the relationship fell apart or you lost money on that deal, the people who were there to encourage us in that moment, those are the people we trust because it's like we've been through the fire, right? I know you, you got my back.

the people who were there when you had your heartbreak, when you didn't get into that school or you didn't get that job or the relationship fell apart or you lost money on that deal, the people who were there to encourage us in that moment, those are the people we trust because it's like we've been through the fire, right? I know you, you got my back.

the people who were there when you had your heartbreak, when you didn't get into that school or you didn't get that job or the relationship fell apart or you lost money on that deal, the people who were there to encourage us in that moment, those are the people we trust because it's like we've been through the fire, right? I know you, you got my back.

the people who were there when you had your heartbreak, when you didn't get into that school or you didn't get that job or the relationship fell apart or you lost money on that deal, the people who were there to encourage us in that moment, those are the people we trust because it's like we've been through the fire, right? I know you, you got my back.

So when you roll that forward to online, we have three simple strategies that we teach. We call them the three E's for content marketing. First of all, educate, encourage, and entertain. Educate, encourage, and entertain. And we typically say your feed should be more of what you do and it should educate, encourage, or entertain because strangers don't care about your cat.