Ross Berdorf

This is the name of the game in a platform.

We are a product-led growth company, so we let the product and the customer take it forward.

I don't know what else to say other than it's got to be all around LTV expansion.

We spend a tremendous amount of time and money in product market research and surveying our customer base, which is a huge customer base now.

We know exactly what our customers want.

We know exactly how they want it and what they want to pay for it.

And so, you know, with product-led growth, it's got to be, you know, try before you buy, 100% money back guarantee.

And, you know, what are those products and services that they want?

And, you know, our goal is to get all of our customers to their first dollar in revenue.

You hear a lot of marketing out there from these companies.

And we market the same way.

It's, you know,

It's, you know, start, run and grow your business.

The truth is it's start,

grow and run your business you really have to get these folks into making money before they're willing to buy other services and you want all those services embedded and you want it to be super convenient this customer base we're going after acts like consumers so they want it at a great price they want to try before they buy they want to be able to cancel whenever they want to cancel and and we just want to be there with that solution

that gets it done that's convenient from a consumer point of view.

On average, folks are using 10-plus different vertical applications that aren't integrated to get their businesses running.

We integrate all those solutions.

Not all of them yet, but we're headed down that way to integrate all those solutions so that you can have convenience, so you can run your business, and you don't have to worry about

all the back office or the marketing or the website, et cetera, and the formation and keeping your formation up and running and compliant.