Ross Berdorf

We've had those options.

We literally would tell you what was the best option for you.

We had a calculator.

It's the same thing here.

Bring value to your customers.

Don't try to rip them off.

Don't try to jam products down their throat.

Don't try this upsell, upsell, upsell.

We really try to get you in, have a peak experience when you do your formation and start up.

If you look at our reviews, that's what they do.

and then offer the products and services that they need.

If they have a great experience with you and then you offer it, why wouldn't they pick you, especially when it's convenient and you just have to push a button?

I think that's the trick.

With product-led growth, it's not about how do I force my customer to purchase something.

It's about how do I educate them

Yeah, we don't disclose those numbers, but we're expanding.

Well, I mean, you know, this is a misconception, I think, in the market.

And, you know, when you think about

this is that long tail of the SMB market, the solopreneur market.

So folks in this area, if they make 55 to $100,000 a year, this is a banner year for them.