Roy Choi

Yeah, exactly. Yes. What you're touching on is the exclusiveness is cool because it's like nerdy exclusiveness.

And there's real scarcity because there's only so much that can be produced, you know? Yeah, yeah. And so it's a beautiful thing right now.

And there's real scarcity because there's only so much that can be produced, you know? Yeah, yeah. And so it's a beautiful thing right now.

And there's real scarcity because there's only so much that can be produced, you know? Yeah, yeah. And so it's a beautiful thing right now.

Yeah, you're Midwest. Grew up in an era where you were being infiltrated by the fast food advertising frozen food system. That was all deliberate. You are a product of that experiment. I just spoke with Alice Waters, who is the godmother of this movement of organics, of eating sustainably to the ground.

Yeah, you're Midwest. Grew up in an era where you were being infiltrated by the fast food advertising frozen food system. That was all deliberate. You are a product of that experiment. I just spoke with Alice Waters, who is the godmother of this movement of organics, of eating sustainably to the ground.

Yeah, you're Midwest. Grew up in an era where you were being infiltrated by the fast food advertising frozen food system. That was all deliberate. You are a product of that experiment. I just spoke with Alice Waters, who is the godmother of this movement of organics, of eating sustainably to the ground.

What happened in the 70s is that this was a deliberate act by the advertising and food corporations to feed us this idea that things need to be fast. Fast. disposable. Our time is money. We need to keep it moving. There's no time for food because all the time should be focused on what you need to do to push your upward mobility.

What happened in the 70s is that this was a deliberate act by the advertising and food corporations to feed us this idea that things need to be fast. Fast. disposable. Our time is money. We need to keep it moving. There's no time for food because all the time should be focused on what you need to do to push your upward mobility.

What happened in the 70s is that this was a deliberate act by the advertising and food corporations to feed us this idea that things need to be fast. Fast. disposable. Our time is money. We need to keep it moving. There's no time for food because all the time should be focused on what you need to do to push your upward mobility.

To get rich. And so food was the casualty and there was millions and billions of dollars behind that that fueled that advertising to get us to that point where we were completely desensitized and numbed to even caring about food.

To get rich. And so food was the casualty and there was millions and billions of dollars behind that that fueled that advertising to get us to that point where we were completely desensitized and numbed to even caring about food.

To get rich. And so food was the casualty and there was millions and billions of dollars behind that that fueled that advertising to get us to that point where we were completely desensitized and numbed to even caring about food.

And it took until probably like the early 2000s for us to break out of that cocoon. I'm just so glad because we could have never evolved beyond that. I see the picture in my mind of everything that was from the 70s until the year 2000. And it's so bizarre.

And it took until probably like the early 2000s for us to break out of that cocoon. I'm just so glad because we could have never evolved beyond that. I see the picture in my mind of everything that was from the 70s until the year 2000. And it's so bizarre.

And it took until probably like the early 2000s for us to break out of that cocoon. I'm just so glad because we could have never evolved beyond that. I see the picture in my mind of everything that was from the 70s until the year 2000. And it's so bizarre.

It is so bizarre for a country to completely devalue food to the lowest level to where it actually you are being told that you don't even have to eat. Ideally, yeah, you'd eat a capsule at the beginning of the month that would nourish you.

It is so bizarre for a country to completely devalue food to the lowest level to where it actually you are being told that you don't even have to eat. Ideally, yeah, you'd eat a capsule at the beginning of the month that would nourish you.

It is so bizarre for a country to completely devalue food to the lowest level to where it actually you are being told that you don't even have to eat. Ideally, yeah, you'd eat a capsule at the beginning of the month that would nourish you.

for the next 30 days because there's no time for it there's no time for it and none of it matters and flavor doesn't matter nutrition doesn't matter nothing matters within this realm of food growing it wasting it eating it cooking it nothing oh my god this is so fascinating so will you please tell us about how you started watching Emeril Lagasse yeah on the food network