Roy Choi
๐ค SpeakerAppearances Over Time
Podcast Appearances
And then that's where Twitter came into play.
It became like a scavenger hunt.
People needed a distraction.
the thing at the end of that rainbow was this taco that tasted like nothing anyone ever tasted before, but it also connected all the dots.
And that just, within days, it was crazy.
Within days, we went from like begging people to eat our food.
We used to park in the clubs at Hollywood Boulevard and to like 2000 people on the street.
It happened all within like a month.
So the month of November to December was hit or miss.
And then right around December into January is when everything just started blowing up.
You just wouldn't be sleeping.
Thanks for picking up on that.
We would, we would do back-to-back shifts.
We would, um, it was one of those situations where, you know, you're so busy, you're prepping as, as people are still ordering, you're just trying to keep up with, with, with the plate, with the thing.
sleep for a few hours, wake up the next morning, just prep and get back on the streets, yeah.