Roy Choi

But yeah, that all happened.

That all happened in a year.

And it hasn't looked back, you know.

And it filled a void of like...

uh beyond just the food i think it created a bridge of culture for people to love each other a little bit a little bit more in a way that they didn't know they could office workers going down and having a moment for themselves at a food truck

People in neighborhoods coming out of their homes and meeting their neighbors, looking at things.

A lot of people going to neighborhoods they normally wouldn't have gone to and standing for two, three hours.

We brought a lot of people together because the waits were really long and the people coming to eat the trucks were all kind of...

It was a gateway.

It was also brought generations together from grandpa, parent to kids.

I like to look at Kogi as all the nuances, individual people that were lonely, you know, and needed a place to go or, you

maybe not lonely, but just needed some time for themselves.

Kogi was a sanctuary for that, you know, because in that first year, you could put on your headphones, go wait in a Kogi line for three hours, read a book, talk to the person in front of you or behind you.

It was like waiting in a line for a ride at Disneyland, but it wasn't aggro.

It was extremely loving and caring and you chose to be there.

That was the difference.

I think that's the number one

The characteristic of the Kogi line is that everyone that was there chose to be there for three hours.

You see that in anime culture, comic book culture, right now in K-pop culture.

There's a community that's built, yeah.