Roy Choi
๐ค SpeakerAppearances Over Time
Podcast Appearances
So Tacos Por Vida is no truck, a grill set up.
And, you know, and then like, if you were just throwing a party for like 30 people, your kid's birthday party, you could, you could,
we wanted to create another level of affordability.
I guess it would be like a big actor going back and doing like a black box, one man, one person theater show.
If I could just do that, that's great.
So what we did was, this was like three, four years ago.
And we just decided to start something out of the blue and just go back and start cooking on the streets and make it very, very like impulsive and spontaneous.
What happened was just going back to the original style, putting out a tweet, tell them we're going to be at this spot until we sell out.
And people still showed up.
Thousands of people showed up.
It was like four-hour lines.
Well, one is you're in very close quarters.
So I call it butts be button.
You know, so you're going to you're going to touch butts a lot and you're going to bump into each other.
And and, you know, it's like being in a submarine.
You're going to have to get along with the person you're with for very long periods of time.