Roy Jakobs

So people have a certain connotation. Now, what Philips stands for at the highest level is technology and innovation. So what people remember what innovation they use, that's actually what Philips means to them. So if you kind of grew up and you got your first CD player or your first kind of radio or you got your first MR scan under a Philips brand, that's something that sticks with you.

So people have a certain connotation. Now, what Philips stands for at the highest level is technology and innovation. So what people remember what innovation they use, that's actually what Philips means to them. So if you kind of grew up and you got your first CD player or your first kind of radio or you got your first MR scan under a Philips brand, that's something that sticks with you.

So people have a certain connotation. Now, what Philips stands for at the highest level is technology and innovation. So what people remember what innovation they use, that's actually what Philips means to them. So if you kind of grew up and you got your first CD player or your first kind of radio or you got your first MR scan under a Philips brand, that's something that sticks with you.

And actually, the fact that we are using it still across segments, even when we spin out companies, actually still gives that umbrella of the brand and what we stand for a clear meaning. And we make sure users of our brand, of course, take at heart what the brand needs to stand for. So if they continue to carry our brand, it has to stay for innovation, right?

And actually, the fact that we are using it still across segments, even when we spin out companies, actually still gives that umbrella of the brand and what we stand for a clear meaning. And we make sure users of our brand, of course, take at heart what the brand needs to stand for. So if they continue to carry our brand, it has to stay for innovation, right?

And actually, the fact that we are using it still across segments, even when we spin out companies, actually still gives that umbrella of the brand and what we stand for a clear meaning. And we make sure users of our brand, of course, take at heart what the brand needs to stand for. So if they continue to carry our brand, it has to stay for innovation, right?

It has to kind of represent innovation. It has to be with quality. So there are clear rules upon which you can use it. And I will give you an example in healthcare, how that actually really differentiates us. So health care predominantly still is also being provided for within hospital walls.

It has to kind of represent innovation. It has to be with quality. So there are clear rules upon which you can use it. And I will give you an example in healthcare, how that actually really differentiates us. So health care predominantly still is also being provided for within hospital walls.

It has to kind of represent innovation. It has to be with quality. So there are clear rules upon which you can use it. And I will give you an example in healthcare, how that actually really differentiates us. So health care predominantly still is also being provided for within hospital walls.

But there's a big growth area, which is ambulatory care, where actually people want to consume health care outside of hospital. Now, there's a player in the US, Prenuvo, who is going into the space of ambulatory imaging in particular. This is an imaging example.

But there's a big growth area, which is ambulatory care, where actually people want to consume health care outside of hospital. Now, there's a player in the US, Prenuvo, who is going into the space of ambulatory imaging in particular. This is an imaging example.

But there's a big growth area, which is ambulatory care, where actually people want to consume health care outside of hospital. Now, there's a player in the US, Prenuvo, who is going into the space of ambulatory imaging in particular. This is an imaging example.

They have selected Philips as their sole provider because they know that the segment they serve, the people they serve, actually trust the brand. So when they have an ambulatory imaging center in the US, they actually, by putting our brand there, get a recognition of a trusted place where people go into to get diagnosed.

They have selected Philips as their sole provider because they know that the segment they serve, the people they serve, actually trust the brand. So when they have an ambulatory imaging center in the US, they actually, by putting our brand there, get a recognition of a trusted place where people go into to get diagnosed.

They have selected Philips as their sole provider because they know that the segment they serve, the people they serve, actually trust the brand. So when they have an ambulatory imaging center in the US, they actually, by putting our brand there, get a recognition of a trusted place where people go into to get diagnosed.

And they also get an experience which is in line with what they expect, what a Philips brand experience is about. So they know that actually it's not only great technology, the best diagnosis, but also the ambience that we provide for is really taking care of that is the best possible experience. So there is indeed lighting when you come in that actually... It's a different feeling, right?

And they also get an experience which is in line with what they expect, what a Philips brand experience is about. So they know that actually it's not only great technology, the best diagnosis, but also the ambience that we provide for is really taking care of that is the best possible experience. So there is indeed lighting when you come in that actually... It's a different feeling, right?

And they also get an experience which is in line with what they expect, what a Philips brand experience is about. So they know that actually it's not only great technology, the best diagnosis, but also the ambience that we provide for is really taking care of that is the best possible experience. So there is indeed lighting when you come in that actually... It's a different feeling, right?

You have the UI experience. You kind of rethink about the use case of minimizing the time to go through a scan because we know it's not a pleasant experience. So we actually developed AI that increases the speed of a scan by three times. So they use the MR, but they use the MR with our smart speed AI functionality, so actually they can reduce the time that a patient has to go through the scanning.

You have the UI experience. You kind of rethink about the use case of minimizing the time to go through a scan because we know it's not a pleasant experience. So we actually developed AI that increases the speed of a scan by three times. So they use the MR, but they use the MR with our smart speed AI functionality, so actually they can reduce the time that a patient has to go through the scanning.