Roy Wood Jr.

I think that as much as we want to dismiss people

we want to dismiss negative consumers, but then all of a sudden, the ones who love it, we allow that to fill our soul.

So does the person who did not like it for a reason, what was the reason?

And you don't have to get into the silly metrics of when somebody punched out in a clip, but a lot of that, it's what's happening now.

You ever notice when you watch a movie preview, now there's a preview to the preview.

There's literally a three-second preview of what you're about to watch, and then it says, preview starts now.

And then it's like, what the f***?

But if I want people to come see the movie, that's what I got to do.

And I hate it.

I hate it.

But then if you hold firm...

Because, you know, we're not talking if you're Christopher Nolan or Scorsese.

You don't have to follow those.

Ryan Coogler is not going to give you the preview to the preview.

But if you're an average Joe Blow filmmaker trying to get your second film greenlit or your third film greenlit, and you don't do the things that, because the corporations don't care.

The corporations follow the people who want to be spoon-fed.

If you don't follow that, they use that against you to justify that you don't have what it takes.

And I still think that somewhere in the midst of our short attention spans and this idea that most consumers don't know any better what they're doing, somewhere in there they do know.

And you just have to sift through those results and really get to the bottom and see what the criticism is.

Because sometimes somewhere in the midst of all of that, there are valid criticisms.