Rudy Povich

He's a variable.

I don't know how that person's gonna react to me.

And so there's still real life hesitation there.

And that doesn't go away.

So it's like, it's sustainable.

You know what I mean?

The stripped down stuff.

We do the whole spectrum of that, but often my favorite stuff and the stuff that works the best is the most simple stripped down form of something.

Just a very simple, easy to get, like, you know, just the most relatable interaction or whatever.

Like one time I had to, I was playing a delivery guy in Manhattan.

I was delivering lunch to office buildings, to people in their office buildings.

And when they came down to collect their lunch, I had to tell them that the tip they gave me was absolute shit.

Like that's all the thing was.

But that is so hard to say to someone's face.

And then their reaction is like – and I had to insist I wanted more.

And it's like that is really hard to do over and over and over especially.

And that's – it's a simple, simple thing.

You know what I mean?

And then we have these elaborate things that sometimes they work and pay off too.

But for me, my favorite is just finding that little simple one.