Rudy Rush

If you're on social media, everyone has some type of recurring thing that they're offering.

Even celebrities now have access programs and things that are on a recurring basis.

deal.

And I didn't understand it.

Well, I'm sorry.

I understood conceptually.

But again, I didn't understand how to price it.

And I didn't understand the long journey, the long view of it, because I did something that Eddie taught me not to do, which was I put myself in the buyer's seat too long, meaning I thought how I would buy.

And because I probably wouldn't join a community, I said, no, it's not going to work.

But there's a billion people in community.

So obviously communities were

So I launched the community, but I thought about the recurring revenue strategy.

And Eddie, bro, I would tell you 60% of my whole portfolio income comes from a recurring revenue strategy that I needed you to break down for me.

So I'd love for you to talk through the power of recurring, in particular subscriptions, because I think everyone could figure out some type of subscription model that works for them.

But I'd love for you to talk through that strategy as well.

Because I owe you that.

This is a masterclass in and of itself.

This is why, again, I'm asking you personal questions because you've helped me and I know that my audience is going to need that same type of help.

And Eddie, I know how gracious you are with your time and I want to make sure I do justice before we hop off here.

But again, I want to talk about the book.