Ruslan KD

So what would sells in music?

Lust of the eyes, lust of the flesh, pride of life.

So the music that I was consuming was very dark.

My son is 10 years old now.

I couldn't imagine him listening to Doggystyle by Snoop or listening to The Chronic by Dr. Dre.

It is just so, so, so dark.

The content is so dark.

Even when I started becoming a theist listening to DMX, it's dark and hell is hot.

13 songs are all about just the most horrendous murders the most terrible things and then there's like a song about jesus at the end of the album right this is like dmx's thing and so there's you're talking about people that have been traumatized making traumatizing music over and over and then i am trying to do it for the lord and as i'm building this thing out then long you know i'm jumping way ahead but

we end up working with Interscope Records on a project for an artist that was signed to me.

And so going from these meetings, from all the major record labels, you start...

They say they want to do something positive.

They like what we're doing as Christians, because at this point, I'm jumping ahead.

I'm a Christian now.

But at the same time, there is just a heaviness to the environment that even people who are trying to do the, hey, we like you guys.

You guys are doing Christian music.

There's a heaviness to it.

And then there's a...

hey, we're going to kind of curate this in a way that we can monetize it and make as much money from it as possible so we can kind of feel better about ourselves because the other stuff we know we're selling to the public is just utter debauchery and is harmful to people.

Man.