Russ (former informant)
👤 PersonAppearances Over Time
Podcast Appearances
And there was one trend in particular that we missed out on. Had we followed it, I think Vine would be in a different place today.
And there was one trend in particular that we missed out on. Had we followed it, I think Vine would be in a different place today.
You remember Musically? People became proud of the content that they were creating, and they didn't have to employ their creative talents, their comedic talents, or anything outside of just moving your lips and make it look like you're singing the song. That became a huge trend. Musically's user numbers grew to 150 million downloads or active users monthly.
You remember Musically? People became proud of the content that they were creating, and they didn't have to employ their creative talents, their comedic talents, or anything outside of just moving your lips and make it look like you're singing the song. That became a huge trend. Musically's user numbers grew to 150 million downloads or active users monthly.
and young people all over the country moved over to Musical.ly to gain audiences and to become famous because it was much easier.
and young people all over the country moved over to Musical.ly to gain audiences and to become famous because it was much easier.
Right. Vine was very like unfiltered and kind of like just put you there in the spotlight. But musically, you could leverage the power of this music asset and attribute it to yourself and your own capabilities and talents. And we really didn't think that was important. We thought that was like something that, you know, cheesy teenagers did. And it had no place on the Vine platform, but it did.
Right. Vine was very like unfiltered and kind of like just put you there in the spotlight. But musically, you could leverage the power of this music asset and attribute it to yourself and your own capabilities and talents. And we really didn't think that was important. We thought that was like something that, you know, cheesy teenagers did. And it had no place on the Vine platform, but it did.
Ended up becoming a phenomenon. Musical.ly was acquired by ByteDance and then merged with their video app and relaunched as a new app called TikTok. I think from there, the TikTok algorithm was able to connect audiences to these niche content creators, get a feed of videos that was actually interesting and relevant to you without having to do the work to go find it.
Ended up becoming a phenomenon. Musical.ly was acquired by ByteDance and then merged with their video app and relaunched as a new app called TikTok. I think from there, the TikTok algorithm was able to connect audiences to these niche content creators, get a feed of videos that was actually interesting and relevant to you without having to do the work to go find it.
Yeah. Brief conversations that were quickly, you know, shut down because it just didn't feel like it was part of the spirit of what made Vine special. Vine was about talent and raw creativity and performance, right? We favored people that could actually sing as opposed to people that pretend that they sing. But it turns out that like nobody really cared.
Yeah. Brief conversations that were quickly, you know, shut down because it just didn't feel like it was part of the spirit of what made Vine special. Vine was about talent and raw creativity and performance, right? We favored people that could actually sing as opposed to people that pretend that they sing. But it turns out that like nobody really cared.
I don't think the way you inspire creators is by putting on parties for them. You inspire them by giving them inspirational tools. So the harpsichord was amazing, but the piano, wow. I can press the key lightly and it makes a quiet sound and I can press it harder and it's louder. Like, whoa, dynamics. So there were a lot of grievances from the Vine Mafia and they were a very loud voice, right?
I don't think the way you inspire creators is by putting on parties for them. You inspire them by giving them inspirational tools. So the harpsichord was amazing, but the piano, wow. I can press the key lightly and it makes a quiet sound and I can press it harder and it's louder. Like, whoa, dynamics. So there were a lot of grievances from the Vine Mafia and they were a very loud voice, right?
Like popular voices are often... Like the reason they all joined Vine was because of the inspirational creative tool, because of what the touch and hold to record camera enabled for them creatively.
Like popular voices are often... Like the reason they all joined Vine was because of the inspirational creative tool, because of what the touch and hold to record camera enabled for them creatively.
Whether it was Shawn Mendes creating these short looping videos of himself singing or Logan Paul doing backflips over garbage cans on his college campus, or King Bach with his super funny videos and skits.
Whether it was Shawn Mendes creating these short looping videos of himself singing or Logan Paul doing backflips over garbage cans on his college campus, or King Bach with his super funny videos and skits.